“Listen to criticism and gain knowledge to make the right choices.”
Check out the interview with Rob Wellz exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Rob Wellz: It all started in what we like to call the “Dungeons of Hip Hop.” I and Jaredrum would be in his aunt’s basement writing lyrics to instrumentals or recording so often it became second nature. We were 16/15 at the time and music was there when we woke up to when we passed out. We both have some friends and family in the business, so that also gave us the extra drive to believe achieving the dream was not farfetched.
What are some of the creative ways you use to promote your music?
A major part of our music promotion comes from our clothing like 40 Star Apparel, it gets conversations going so people start searching and getting in contact seeing the brand around. Word of mouth seems to be my personal favorite though, letting people know exactly what we are about and that we aren’t stopping.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Definitely an over-population of people who think that they got something special when they’re really just blatantly jackin’ someone else’s wave or straight up lying. It’s difficult to weed out the good sounds from the legendary art when there is such an abundance of it created daily.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
There is a lot of music around Huntington Station, NY. A lot more talent than people admit to. We’re the heart of Long Island; as easy as it is to get to us, we can get to anywhere else. It’s nice no one too big has ever came out of Huntington and represented it as Huntington.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I have no idea; the rap game has gotten very experimental. With the new school versus the OGs who stick by the code, it’s hard to say what’s next. Possibly a rap civil war. It’s fucked up, if you don’t fuck with lyricism or reality/conscience music don’t try to bring it down by making your music sound dead ass stupid.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Don’t switch up for anybody. Listen to criticism and gain knowledge to make the right choices. Just make sure they’re your choices.
What inspires you to write your next song?
How can I sum up life since birth to my current situation? What I saw and did today, that last few months, etc. Positive or negative energy. Listening to new music and saying they got that but they ain’t ready for this. How can I make someone who’s having a bad day, week, year know that they aren’t the only one, and they’ll make it through. My mom’s retirement.
What are the steps you take to make a song?
Depends on the intention of the song. If it’s a mixtape song, get all the writings together, go beat hunting, trial and error the lyrics to beat, record and distribute. If I hear a beat and wanna kill it, replay it over and over and start picking apart the sounds to see what words in the story I’m trying to tell will fill the beats void.
What do you think makes a great song?
Delivery and intention. My minds too deep and lost in hip hop that if you haven’t been keeping up with the energy over the years, me and many people know you got a lot of catching up to do or you missed out. Football has the same rules each game, but no game is every played the same as the previous.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.fortissterraunbounded.com
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