“I’ve never been one to judge another artist’s music, the fact that they created it and shared it with the world with all the critiques and opinions of today is amazing to me. It takes a strong person to do any form of entertainment.”
Check out the interview with Rey Fonder exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Rey Fonder: Music began for me in college. Before everything was about basketball until I got injured and had to face my own reality. In college a couple friends and I started this group called KPC and were performing and handing out projects on campus. The feedback was dope so I thought to myself, why not pursue this.
I moved back to Atlanta after college and started diving into songwriting after learning the business a little more and all the doors opened from there once I understood songwriting and publishing. That’s probably when I started taking music serious. I went to engineering school and learned how to record myself, mix and master all my own music.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
I would tell kids to have fun of course and be yourself completely with your music, but make sure you learn the business. I’ve seen so many artists only focus on wanting to be in front of the camera versus making sure their paperwork and business was handled so they can have something to fall back on in this music industry. I would tell them to make sure they understand publishing and to have a dope team around them too.
What are some of the hardest challenges and tasks in your position?
At this point it’s making sure I experience life outside of music so my music can keep being fresh and dope. I pretty much stay to myself outside of my team and I don’t have bad energy and vibes around me so that’s a plus. When you have albums and things you want to put out, I had to learn patience especially when other hands are involved.
As an artist you might not be in that space anymore and yet you’re reaching back trying to recapture that feeling when you first made the project and wanting to put it out then so you can move from those emotions and continue to create something better each time.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Tough is an understatement. I’ve found that word of mouth is the best way to market your music. You got to put products out there constantly because the game is oversaturated and people will forget about you quickly. Content is king and learning stuff like keywords, SEO. Collaborating with other artists and cross promotion is important as hell these days.
Tell us about your city. How are the artists and the fans?
I’m from Atlanta which outside of LA is like the hub of music now. Everywhere you go in Atlanta somebody does music. I think in a sense fans and people alike are numb to those who make music. The new artists in the city are dope like Young Thug, Future, Uzi Vert, Migos, K Camp, Scotty Atl, Loose Voltage, Willie Hyn, Bosco, Cyhi, OG Maco, and Raury. All of those artists have their own lane to me. I think the fans will show up and support you if you’re different and got good vibes in your music.
Where do you see yourself a year from today?
A year from today I will be touring, have more songwriting placements, and be a more well-known and even more respected as a genre bending artist. Great things take time, just got to keep pushing. This is the best time now to be creative and really express what you really feel.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
People pushing through inspires me. I like seeing people win. Some of my biggest inspirations are Kobe Bryant, Quincy Jones, Stevie Wonder, Hans Zimmer, Rick Rubin, Outkast, Incubus, my pops, and my close circle of friends.
How do you feel about the music coming out today? Do you like it?
I definitely like the music that’s out today because there aren’t any rules with it. These artists are just throwing out whatever they feel with their art and its dope to me. You never know what experiences these artists go through or the world they grew up in. At least try to put yourself in their shoes and gain perspective. I’ve never been one to judge another artist’s music, the fact that they created it and shared it with the world with all the critiques and opinions of today is amazing to me. It takes a strong person to do any form of entertainment.