“Educate yourself, learn the business because the music is a small portion of what the music industry is. Be independent and stay in ownership of all your work and learn to invest. Each song is a product in a very competitive market, you must learn to sell your brand.”
Check out the interview with Regulator exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Regulator: I started to rap at the age of 13 first starting as a Christian rapper, but once I got older it was easy to see the Christian industry is all a scam. I began my solo journey reading and absorbing all and any knowledge that I could, and recording as much music as I could. About the end of 2009 I was contacted by Mike Thompson, VP of JMD Records, for a global distribution deal with their distribution company JMD Distribution (now MondoTunes). From 2012 – 2015 I’ve released 6 albums worldwide and much more is still to come.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Educate yourself, learn the business because the music is a small portion of what the music industry is. Be independent and stay in ownership of all your work and learn to invest. Each song is a product in a very competitive market, you must learn to sell your brand.
What are some of the hardest challenges and tasks in your position?
The most challenging obstacle I face as an independent artist is funding projects. Once you go pro you have to pay for beats, mixing and mastering, video production, graphic design, paying to perform, promotion and marketing campaigns all while trying to survive everyday life. People think it’s easy and free but that’s far from the truth.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Simple, invest into the music as a product. In today’s world fame is not earned based on talent, it is bought. Magazine ads, promoted Facebook posts, YouTube promotion, TV, and Radio all charge to promote artists. That’s how I took myself to the next level by learning and understanding the business and investing what funds I had to take each project in the direction I wanted.
Tell us about your city. How are the artists and the fans?
I come from a small mountain town in New Mexico, the town’s name is Ruidoso in Lincoln County which is known as Billy The Kid Country. There is no rap scene, just a country music scene. I had to leave and expand beyond my home town. My music makes sales all over the world, so at this point my fan base a scattered around the globe.
Where do you see yourself a year from today?
On the road taking my brand further than ever before and working with the artists that inspired me.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
2Pac would be the top music inspiration for me, his poetic lyrics and political activism is what inspired me to pursue music with an intelligent purpose. Bone Thugs-n-Harmony are also a huge inspiration to me, their style and fast flow is what revolutionized hip hop and made it what it currently is. SPM (South Park Mexican), he opened the door for Mexicans to have a place in hip hop. I listen to his music every day.
How do you feel about the music coming out today? Do you like it?
I stay away from most artists nowadays. It’s all too repetitive. They all rap about money, women, cars, jewelry, and houses they can’t afford. That’s why so many artists come and go, all that glory costs more than they actually make and that’s become normal in hip hop.