“Sure I can write down a bunch of stuff, record it, and call it a song but it wouldn’t mean anything. Anybody can rhyme. It takes passion and dedication to not only connect with yourself but also with the people listening.”

Check out the interview with Raww90s exclusively on Skilly Magazine Online.

Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Raww90s:
It all started when I was around 9 or 10 years old. My dad would always be playing music in the car, everything from Tupac to Luther Vandross. I was introduced to a variety of music from a young age and it only pushed me to be a better artist

What would be your biggest piece of advice for the young kids out there trying to do what you do?
Keep it up, you never know how far it will take you. Just believe in yourself and surround yourself with likeminded people.

What are some of the hardest challenges and tasks in your position?
Writing meaningful music and overcoming writers block. Sure I can write down a bunch of stuff, record it, and call it a song but it wouldn’t mean anything. Anybody can rhyme. It takes passion and dedication to not only connect with yourself but also with the people listening.

We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Social media. Just keep putting yourself out there, you never know who may stumble across you.

Tell us about your city. How are the artists and the fans?
Roanoke VA, is a small city and everybody in it wants to leave, most people don’t. They don’t follow their dreams and they just settle. As far as the music scene there’s a lot of raw talent. I just feel like everybody’s trying to follow the newest trends instead of making their own. The fans only support you when you’re popular. It’s sad really.

Where do you see yourself a year from today?
Hopefully further than I am today. I just have to keep putting in the work and have faith in God and myself.

Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspiration are artists who aren’t afraid to be themselves, artists who put passion and heart in their music. It just makes me want to go harder on the nest song I come out with.

How do you feel about the music coming out today? Do you like it?
It’s catchy.

Where can we contact you and find you online?:
Facebook: www.facebook.com/JoeIRapShepherd