“Whenever I post something on social media I wait until 11:00am or 12:00pm because typically most people take their lunch around that time and I’ve noticed when people take their lunch they get on social media and just scroll.”
Check out the interview with PuRiTii exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
PuRiTii: I went to summer school my senior year in high school to graduate and a buddy of mine who I knew somewhat but not closely was the only other person in the class with me. Long story short, four years later we crossed paths again and he went to college for audio engineering in Florida and next thing I knew I was in the studio with him and we created our own group Descry Records. I ended up distancing myself from him and doing my own thing.
What are some of the creative ways you use to promote your music?
I wouldn’t say my ways are necessarily creative ways because in this day and age I’m sure everything has been tried. Whenever I post something on social media I wait until 11:00am or 12:00pm because typically most people take their lunch around that time and I’ve noticed when people take their lunch they get on social media and just scroll.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Staying focused and not getting writers block, and also believing in myself. I’ve found that listening to “Controlling Your Thoughts And Your Universe” videos on You Tube during my everyday drive to work in the morning puts me in a better mood; therefore, I’m more productive and for the majority of the day positively thinking.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
Music city pretty much speaks for itself; you have so many different sounds of music here because Nashville, TN is growing unimaginably fast. Venturing off into Nashville’s night life is so unpredictable; you can have your favorite bar you and your friends always go to but every night there’s a different genre of music being performed by a live performer.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I honestly think the future of hip hop is going to be fusing with electronic music. Electronic festivals are getting bigger than ever and when the right hip hop artist finds the right electronic producer and makes number one hits then it’s just going to explode. Rick Ross is a good example colliding with Skrillex with the song “Purple Lamborghini.”
What advice can you give to other upcoming artists and musicians trying to achieve success?
If you truly want to become heard and taken seriously you need to be in a professional studio with a professional engineer at least once every three weeks dropping a minimum of one song a month. You can find a decent studio for decent pricing nowadays anywhere. Excuses are just you not truly loving and wanting it.
What inspires you to write your next song?
I’ve started to gain true fans and they believe in me and the positive energy I’m trying to bring to our youth. Starting off with my vision it seemed impossible. How could I possibly make an impact in the hip hop game without negativity? I stuck to my gut feeling though and I’m progressing a lot quicker than I thought I would.
What are the steps you take to make a song?
I first find a beat that makes me reminisce. There’s no sense in writing to a song if you don’t have an emotional connection to it. Then once I find the beat I write about three drafts and go record in a home studio. Once I’m satisfied with my delivery and flow I set an appointment at a professional studio so I can go knock it out in a three hour session.
What do you think makes a great song?
Being authentic; as long as you’re real with yourself in your song then there are going to be others out there who will connect with you because your lyrics aren’t imaginary. I can promise you someone somewhere is going through what you are.