“Surprisingly I think we have the best artists than any other section in the city. From live instrumentation to vocalists to songwriters, you name it the north side’s got it.”
Check out the interview with Paul Eubanks exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Paul Eubanks: I’ve been taking this seriously since 2011 when I left the service. Before that I had always been about music and hip hop my entire life. I linked up with my engineer (who is also involved in artist development) out in San Diego in 2009 and he started exposing me to the business side of things. We were making dope music. Since then I’ve been making moves to position myself in this music game.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Be impeccable with your word. Don’t take anything personal. Don’t make assumptions. Always do your best.
What are some of the hardest challenges and tasks in your position?
The double edged sword of allowing unknown people into your most intimate space and moments via social media. I’m not cut from that cloth, but I you must respect the era.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Personal social media. You’re basically fighting for market share and if you try to advertise anywhere else like blogs 9.8/10 you’ll get overlooked. Sticking to what you have the most control over.
Tell us about your city. How are the artists and the fans?
I’m from Cambria Heights, NY, a suburb of Jamaica, NY we call the north side. Surprisingly I think we have the best artists than any other section in the city. From live instrumentation to vocalists to songwriters, you name it the north side’s got it. Most guys have a team they run with so you can’t really say its just fans out here but sets do support each other.
Where do you see yourself a year from today?
In a year from now I’ll be making a living off making music.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
I never had anyone from my hood doing anything in music so it was superstars who inspired me like Biggie, Nas, Cam’ron, and Jay-Z. Nowadays it’s still guys like Jay Z, but you got to watch guys like Chance the Rapper, Curren$y, Nipsey Hussle, Dom Kennedy, and these independent owners that are getting to it.
How do you feel about the music coming out today? Do you like it?
In general I definitely feel that this era of hip hop music has come to be in a better place than let’s say in the past ten years. I have a couple handful of artists whose music I enjoy. Kanye has pushed this genre further than anyone one artist has ever if you ask me. Of course the boy Drake, J Cole, Kendrick, Chance, Freddie Gibbs, and more. Look, if it’s good I like it.