“Also, you wanna work with people who help you turn your idea into reality the exact way you see it. When that happens it truly is an amazing feeling.”
Check out the interview with OHSO LOUD exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
OHSO LOUD: I myself (MLA) have been writing music for 14 years. This particular project started about 4 years ago. We did everything on a shoestring budget and used every puzzle piece we found to turn our dream into reality. We wanted a sound and image that popped out at you. Our sound is loud and turnt up hip hop with pop elements and a rockstar image. We call it “Rockstar Hip-Hop.”
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Be careful about the moves you make. Be very aware of every move you make as you are making it. It is way too easy to be taken advantage of in this game. Also, you wanna work with people who help you turn your idea into reality the exact way you see it. When that happens it truly is an amazing feeling.
What are some of the hardest challenges and tasks in your position?
The hardest challenge I would say would be is trying to invest in the music as well as taking care of your personal life simultaneously. When you have to pay for everything out of pocket everything takes a lot longer doing it that way. It is a very rewarding feeling in the end but one has to be very patient and stay the course.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
I really don’t know what we would consider to be the “best way” to promote and advertise. Everybody blows up differently. It could be internet promotion or it could be a co-sign. Depends on the circumstances I guess.
Tell us about your city. How are the artists and the fans?
We are from Syracuse, New York. There is a lot of dope talent in our city but not one bit of unity among artists. It is much divided and gaining support is tough. It’s a dog eat dog world, and everyone is just trying to get what they can as fast as they can.
Where do you see yourself a year from today?
This really is another difficult question to answer simply because we do not know. Anything could happen really. Definitely continuing to work on new projects though. That is a given.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
Our biggest inspirations were people who made an impact. People who achieved respect for their craft as well as stood the test of time by continuing to create great music. For example: Dr. Dre, Jay Z, Eminem, Tupac, Biggie, DMX, and so on and so forth. Those are the artists we look up to. Plus it is difficult to prosper in the city we live in.
How do you feel about the music coming out today? Do you like it?
The music coming out today is very “feel good.” It’s nice to see and be able to listen to music that makes you feel good again. That’s what it’s about.