“We don’t need major labels to tell us what they don’t like about our music. We don’t need the creative restrictions that are applied by most major labels.”
Check out the interview with Nonne exclusively on Skilly Magazine Online.
How were you able to start your journey in the entertainment business? Where did this all start?
Nonne: Back in high school I was in and out of different garage bands. That’s where I learnt to play guitar and bass. I was pretty much hooked from there. Nowadays production has changed a bit and my influence of hip hop has totally taken over. I always had the skill to book shows from my early days of gigging with bands so the transition to booking hip hop gigs wasn’t as hard as I expected.
What are some of the creative ways you use to promote your music?
People seem to overlook the idea of an “old school” hustle. Social media plays a massive part in promotion, but whatever happened to bumper-stickers and simply promoting yourself at shows. I find that printing your logo and social media links on stickers is such a valuable tool that is under-rated.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Ever since the NSW government introduced lock out laws from pubs and clubs in Sydney. It greatly reduced our chance of making a living off our music. Not only that, many labels don’t find Aussie hip hop profitable. So in saying that it has spawned this DIY independent approach where most hip hop artists are acting as their own label and manager.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
I don’t like the stereotype of Australian hip hop. It seems as though most venues aren’t willing to book you because of the stigma surrounded by Aussie hip hop. Then again we have a great indie and electronic scene, and I have met some amazing talents and friends through those connects.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Strictly independent. We don’t need major labels to tell us what they don’t like about our music. We don’t need the creative restrictions that are applied by most major labels. Major labels look at you as a number; if you can’t provide them profit there are many other numbers out there to pick from.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Be yourself. Don’t ever try to sound like someone else. Don’t ride a trend. Set the trends and don’t forget to have fun.
What inspires you to write your next song?
It could really come from anything. I could be watching a movie and suddenly get inspired by a snippet of a sound bite or I could be having the worst day in my life and all I want to do is go home and take it out on a beat. Everything is inspiration to create.
What are the steps you take to make a song?
Always the sample. Digging through those records to find that perfect sample whether it be some strings, horns, a breakbeat, or percussion. Then flipping that sample and layering. By the time I have myself a loop I’ve usually already written the hook and then it’s all magic from there.
What do you think makes a great song?
I think personality outshines everything. If you can find a way to include your personality in the contents of your song. It becomes a completely original and personal composition.
Where can we connect with you? Can you give us your social media links and where we can contact you?