“I believe artists need to stop focusing on being just artists and focus on being businesses because if you don’t capitalize on yourself and the intellectual property you possess, someone else will.”
Check out the interview with Noiz Kelley exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Noiz Kelley: My musical journey began when I was about 10 years old. I had moved to South Africa with my family because of my father’s work profession. My father also started a church located in Johannesburg, South Africa. I began to write Christian hip hop and recite it in the church which started my musical journey.
What are some of the creative ways you use to promote your music?
Some creative yet simplistic ways I have for promoting music are keeping in touch with the people who support and appreciate what I do, collaborating with other artists, and the aspect of live shows and networking that never gets old.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
There are so many mediums and methods for everyone to be seen and heard. One thing I stick to is what Bruce Swedien told me once; “Keep the music first. It doesn’t matter how much promotion, equipment, or help you have, if the music isn’t good, nothing is good.” The best way to overcome anything is to master your craft to the best of your known ability.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
The music scene in my hometown of Montclair, NJ has always been great in my opinion. It’s only about 15 minutes from NYC via train, the creativity spills right over. There is always an open mic somewhere, always somewhere to perform, or just jam. There isn’t much I don’t like because the people in my experience have always been supportive.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I believe that pretty soon there will no longer be major labels, only independent music companies that market to a particular audience. I believe artists need to stop focusing on being just artists and focus on being businesses because if you don’t capitalize on yourself and the intellectual property you possess, someone else will.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Give your time and creativity to developing a product that cannot be ignored because the music will speak for itself. I would also say to see the people who support your music not as fans but as family. Interaction with someone who appreciates your craft will make them appreciate you and your overall brand even more.
What inspires you to write your next song?
Inspiration is everywhere, from nature to architecture to the serenity of a fire pit underneath an open night sky. I pull from my life experiences for a lot of my musical material. I have been through a lot of pain the last few years, but I have also experienced and excess of hope and determination.
What are the steps you take to make a song?
Personally for me, I have no guidelines. I think when we give ourselves guidelines we limit the creativity we can achieve. However, I believe that there should still be structure even outside of guidelines. I usually begin with whatever comes to me first. I build off of whatever is the catchiest and most memorable because that is what people latch on to.
What do you think makes a great song?
There are many tiny steps to making a great song, but the genius of it all is in the details. The genuine emotion of the vocalist, the lyrics need to be catchy, the music itself must marry the lyrics, and the mix of the song needs to be of the upmost clarity.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.noizkelley.com
Facebook: Noiz Kelley Music
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