“Today I look up to anyone positive. They don’t have to have money or fame, or even doing music, but anyone with a positive attitude in today’s world is someone I look up to. I try to keep that vibe myself.”
Check out the interview with Mr. Sho’Nuff exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Mr. Sho’Nuff: My journey in the entertainment business jump started for me when I went to the studio to record one of my first songs. The producer allowed me to learn the boards because he believed all artists should have some knowledge of how their songs are mixed. He let me turn up some faders and do some panning, I was hooked. At that moment I knew along with being an artist, I wanted to be a music producer.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
My biggest advice for young kids trying to break into the industry would be to build your fan base. Develop your style, develop your sound, develop your brand, and promote your artistry. Study all genres of music and do not limit your scope. Learn how to play at least one instrument and learn about music theory.
What are some of the hardest challenges and tasks in your position?
The hardest challenge for me is trying to balance the correct amount of time to get the most effective results. Having constant debates with yourself, being your own worst critic. Keeping the perfectionist in you in check. There is also a challenge with keeping abreast of what people are feeling.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Use the internet and social media to your advantage. Today everything is so readily available. You have to have content by simply putting up daily or weekly videos for fans to let them know you appreciate their support and keep them informed on what you are working on; it keeps you in front of the public’s eye.
Tell us about your city. How are the artists and the fans?
Atlanta is a big melting pot of cultures, styles, and personalities. Atlanta is also one of the few places where they have Moods Music, a record store dedicated to providing a platform for national and independent artists to come perform and have meet and greets. Outlets like that are good for artists to stay in touch with the fans.
Where do you see yourself a year from today?
A year from today I see myself being a household name in the music industry. I’m striving for 1 million online streams and sales. I see myself opening some type of creative camp or after school program for inner city youth so that they can channel their energy into something positive like learning about making music, mixing, or even photography.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspirations are Dr. Dre, Timbaland, DJ Toomp, T.I., J. Cole, and many more. Today I look up to anyone positive. They don’t have to have money or fame, or even doing music, but anyone with a positive attitude in today’s world is someone I look up to. I try to keep that vibe myself.
How do you feel about the music coming out today? Do you like it?
Some of the music that’s coming out today sounds the same and it’s not my taste. I still respect those artists as they have accomplished something with their music. I just hope all the younger artists evolve into great artists and not one hit wonders. I hope that the radio stations add more variety back in the programming.
Where can we contact you and find you online?
Official website: www.mrshonuff.com