“In my case, I’ve always wanted to create something different, fresh, and new. Something enlightening and inspirational instead of the egotistical and very predictable nature of today’s music.”
Check out the interview with Mike Masch exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Mike Masch: I’ve been playing the piano since I was about 5 years old. My dad also sings in a choir and music was always a part of my life growing up. Most of my best friends have all been musicians as well which has exposed me to a wide variety of musical styles and techniques.
Music is my creative outlet such as how a painter or sculptor finds their release. It only made sense to continue an education in it and work to perfect my craft.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Try to keep learning something new and improve every day. It is a long journey that you are on and not an overnight process. Even the most successful musicians out there all faced rejection and it generally takes several albums at least before most people start catching on. As long as you improve every time and keep with it, better things are in store and not just music but life too.
What are some of the hardest challenges and tasks in your position?
The recording process can get tedious when trying to get it to sound right. Creating music is definitely an art and not a science. Also, because music is an expression of your own creativity, not everyone is going to share that same preference. Some are going to love it and others won’t.
I always want to create things new and fresh and that is a challenge in itself, but I’m proud of the results of making it through even the toughest of challenges. Marketing your music to as many people as possible and differentiating yourself is also always one of the hardest tasks.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
The best way I’ve found is to develop personal relationships with others. Bring them into your life and the promotion of the music will take care of itself. This can be done a lot through social media, videos, email, and making yourself available whenever possible.
Being active in the music community and being fans of others is a great way for them to be a fan of you. Giving away great-free music at first in order to get fans for your future projects is also a great way to advertise. Long-term success and relationships, not short-term sensation, seems to be the best way for building on the promotion process.
Tell us about your city. How are the artists and the fans?
I’m currently in Ann Arbor, Michigan and the artists and fans are great. It has been rated a top ten campus scene that rocks for music by Rolling Stone and music venues such as The Blind Pig have featured big-name bands such as Soundgarden, Pearl Jam, The Smashing Pumpkins, and Nirvana.
It’s also right next door to Detroit which is a great place to hear a large variety of different music and is the birthplace of techno. The artists and fans are always up for different sounds and styles. Everyone is passionate, excited, and overall very supportive of the music and goals for the future.
Where do you see yourself a year from today?
I have two other releases already complete for 2016. A year from today both of those projects will be released so over the next year a lot of focus will be on the promotion and marketing of those. Production has also already begun for a follow-up to The New Amplifier.
So by this time next year I will have three additional albums complete and in a great position to share some amazing material with everyone. It’s going to be a busy, yet fun year with some big things in store for the music career.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
I’ve always been a fan of the passion and freedom that seemed to flow from early hip hop pioneers like A Tribe called Quest, Eric B & Rakim, Beastie Boys, De La Soul, EPMD, Run RMC, Wu-Tang Clan, and The Roots. Mixing this hip hop with instrumental trip hop and electronic music, DJs such as DJ Shadow, Portishead, Massive Attack, Zero 7, Parov Stelar, and Bassnectar seem to hold the greatest inspirations on myself and music.
My brother was also a big inspiration to keep going with music. He passed away in a car accident and we always had a dream of doing a project together. He loved all the music I made and always said to keep going with it.
How do you feel about the music coming out today? Do you like it?
I feel there is a lot of great music coming out today that needs to be heard. Every time I listen to the radio, I can’t help but want more from today’s lyrics, content, and overall ability to play music. Most of the major record label stuff is generally all the same and all done to try and get the most attention possible.
Unfortunately, that is usually done by being way over the top, shocking, vulgar, or some other stunt as opposed to putting out a high quality song. The good news is that with the advances of technology, it is easier for musicians to do things themselves and there is a huge flood of great independent artists out there.
In my case, I’ve always wanted to create something different, fresh, and new. Something enlightening and inspirational instead of the egotistical and very predictable nature of today’s music.
Where can we contact you and find you online?
The best place to contact me is my personal website. You can follow me on your favorite social media sites and I am also on iTunes, Amazon, and other stores worldwide. Keep a lookout for the great new releases coming out this year and I’ll be keeping social media updated.
Official Website: www.MikeMasch.com