“Getting people’s attention. This generation of folks have an attention span of a millisecond to begin with. Getting them to pay attention and listen to my music as an independent artist is difficult.”
Check out the interview with Mike Bizness exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Mike Bizness: I always loved music but I never knew I would try to make it a career. It wasn’t until my senior year of high school that I realized I was born to do this thing called hip hop. Eventually I came out with my first mixtape in 2010 called Bizness is Pleasure which did pretty good. A year after that I got the attention of 3 major labels. I’m still unsigned, but if the right deal comes along I’m taking it.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
First things first. Be yourself. Labels are looking for the newest thing out. Can’t be new copying old stuff, so be yourself. Also learn marketing. I personally think that’s the whole point of having a label. They want artists who are capable of marketing themselves. Study the business and grind hard for that core fan base.
What are some of the hardest challenges and tasks in your position?
Getting people’s attention. This generation of folks have an attention span of a millisecond to begin with. Getting them to pay attention and listen to my music as an independent artist is difficult. When you begin performing, booking venues is also difficult. Most of the time they make you pay to perform until your commodity is high.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
I use websites, especially Soundcloud. That seems to be the go-to site for people wanting to hear new music. If you can afford it get some visuals done, who doesn’t love a good high quality music video? YouTube and having my own personal website is a plus. Also doing shows, I gained 3,000 followers in one night performing a show.
Tell us about your city. How are the artists and the fans?
I reside in Virginia Beach. I haven’t met too many independent artists in this city, but I was ranked #1 in Virginia Beach for hip hop and they fight hard for a top spot. The fans are very supportive, especially if they get to know you on a personal level.
Where do you see yourself a year from today?
I see myself with a successful hip hop career and branching off doing other things besides music. Either independently or signed by Shady records, Pharrell, or Visionary Music Group.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
I look up to a lot of people. Pharrell Williams of course, coming from where I’m from and his sounds are so innovative that they don’t belong anywhere. They’re not from the south, east, west, or Midwest – they’re his sounds and his only. I also look up to Childish Gambino (Donald Glover), Logic, and Chance the Rapper.
How do you feel about the music coming out today? Do you like it?
I like some of it. Radio’s dumbing down every year, you don’t have to have talent to get airplay. That’s exactly why streaming’s so popular, people who want music with substance. My favorite most recent albums are Coloring Book by Chance the Rapper, The Incredible True Story by Logic, and Because the Internet by Childish Gambino.
Where can we contact you and find you online?
Official website: www.WhoisMikeBizness.com
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