“Artists need to be more diligent about engaging with one another and building the artist community.”
Check out the interview with MacVenac exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
MacVenac: imMACulate VErNACular was born of necessity. It was our therapy. We’re the type of people who aren’t comfortable unless we’re a little uncomfortable. We’ve been fortunate to work with some great local artists as well as some incredibly talented engineers like Absalute at Bull City Sound in Durham, GamerGad with LGi Dope films, as well as Ira Parker and Tone with Maximus Records in Charlotte.
What are some of the creative ways you use to promote your music?
We’ve certainly covered all the usual suspects such as creating a .com website, Facebook, Instagram, Soundcloud, Reverb, etc. To be honest, our most effective outreach has come through Tinder/Bumble and Jango internet radio airplay.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The greatest challenges we’ve faced as artists are finances and learning to navigate the smoke and mirrors involved in this dirty game. We’ve been presented with a lot of “opportunities” and “offers” that were not what they seemed. We’ve often contemplated that selling the dream seems a much more lucrative endeavor than achieving the dream.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
We rep the Carolinas, Charlotte specifically, and we’re very proud of the burgeoning hip hop scene at home. A lot of artists in the state are influenced by the Atlanta sound as well as the DMV feel. The only thing I don’t like about other artists in general is when it’s obvious that they’re trying to sound like Future, Migos, Young Thug, etc.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
The future of music seems to be trending in the direction of the artist. It seems that with the right work ethic, the internet has provided a platform by which artists no longer need the big labels for distribution of content. Artists, ourselves included, need to be more diligent about engaging with one another and building the “artist community.”
What advice can you give to other upcoming artists and musicians trying to achieve success?
Beware of the smoke and mirrors. If something sounds too good to be true it is. If people come to you looking for money first, run the other way. If they’re as interested in you as they say, they’ll know how much money they’ll make off of you down the road and won’t be trying to squeeze 300 bones out of a starving artist.
What inspires you to write your next song?
Could be anything at all, really. Our best songs always seem to be written in times of extreme emotions. When you go to the extreme of any emotion, be it happiness or sadness or anger or hopefulness, the words written during those moments are truly felt by both the writer and the audience.
What are the steps you take to make a song?
We usually try not to undertake a new piece until we feel strongly about a message. From there we’ll start looking for beats. We look for a beat that encompasses the tone and feelings we’re trying to invoke with our respective message. From there one of us will write the hook and once done we’ll pen our verses individually. From there it’s off to the studio.
What do you think makes a great song?
In my opinion the purpose of a song is to deliver a message. At its most basic level, a song is a collection of vibrations making up sounds that should affect a change in its listeners. A song should, at the very least, move someone physically. In short, a great song is not only pleasing superficially. A great song has the potential to change the world.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.macvenac.com
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