“Make sure that you understand what it is that you want to do … Once you know exactly what you want to do, focus on learning how to do it to the best of your ability and what people expect from you.”
Check out the interview with Londo the Skitso exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
Londo the Skitso: Like many music artists, I started doing music while in church as a child. It was during this time of my life I first realized my joy for entertaining people with music. In 2006 I started recording music and putting it out in my hoods and the response let me know that I wasn’t bad at all. I’ve released 4 projects at this point, all of which can be found on Datpiff.com: Skitsophrenic Flo vol.1: Anotha Level, Skitsophrenic Flow vol.2: The Introduction, Let Me In, and New Religion.
What are the best ways to promote yourself as an artist? Any tips you can give us?
I find that the best way to promote myself is to be honest. I explain my indie artist situation and why my music should be listened to. I also get good responses when I list what it’s similar to. My target audience is ages 18-40, educated males, and females who enjoy hip hop, r&b, and alternative music.
What do you ultimately want to become in your career?
My ultimate career goal in the music industry is to be a songwriter/producer. I prefer not to have to do shows and tour, though that is something I know I may have to do in the beginning of my career. I want to create great music and receive compensation and acknowledgement for my work.
What is the hardest thing about being in the music business?
I can’t say that I’m not a people person, but I’m definitely not a “people pleaser.” So, the networking and potential fake associations may be the most difficult part of the business. I prefer to be associated with people who I genuinely care for and vice versa. I understand that I may have to frequently work with people I don’t like to be around.
What is it like in your city? What is the music scene like, and how is it like living there overall?
I’m from Brooklyn, IL. I was mainly raised in Madison, IL but I grew up in Venice, IL. I currently live in Granite City, IL. The music scene’s bubbling in my cities. There are a lot of us who are on the grind. There aren’t many venues in this area, outside of a few bars that offer open mics and the strip clubs. Overall, living here’s not bad.
What are some of advice you can give and share to other artists who are still trying to come up?
I haven’t made it yet, at all. Still, the best advice I can give to any artist trying to come up is to keep working. Make sure that you understand what it is that you want to do and decide if you really want to do that. Once you know exactly what you want to do, focus on learning how to do it to the best of your ability and what people expect from you.
What is the best thing that’s ever happened in your career?
At this point, the best thing that has happened in my career is DJ Absolut of the Heavy Hitters hitting me up on Instagram and inviting me to his Rock the Mic showcase. It was my first real performance in front of a crowd. I didn’t win the showcase, but I flew to New York for the first time. I also got a real look into how the artist life is.
What is your inspiration?
My inspiration is greatness. Great music is music that can still be enjoyed by people who don’t necessarily like the artist and/or their music. I understand that if my music is great enough it can last decades, even centuries. I understand the impact that music has on people’s lives and having some part in a person’s positive actions is inspiring to me.
Do you feel anyone can be successful now in today’s world of music?
In today’s world of music it seems like anyone can see success as an artist. Anyone can record music and employ a marketing campaign to build a buzz. I don’t think everyone can actually maintain success. You still have to have the drive, intelligence, and skill to continue to deliver a product that people continually want to spend their money on.
Where can we find you on social media?