“Know your goals. Adapt to change. Love the hustle … if you don’t love that hustle, then get a day job.”
Check out the interview with Lachi exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Lachi: Music has always been in my life, from the day my mom bought me a red eight-note keyboard. I performed (sang and played keys) in school, at church, at community events, and at any opportunity I could find all the way through playing the piano in college for drunken frat get-togethers. Moved to NYC, and it was all she wrote.
What are some of the creative ways you use to promote your music?
DJ Pools and getting playlisted always makes for great exposure in the pop, dance, club, and hip hop arenas. If I’m already dancing to music I love and a new artist comes on that’s just as good, I’m likely to whip out my phone and Shazam it.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
I’d say maintaining a healthy self-confidence. Being an artist is like saying, “Hey world. Listen to me. I’m special and what I have to say is important.” One way to overcome this is to practice, write, rehearse, maintain being undeniably good, so when you receive a rejection, you know it was only a matter of opinion; not of poor skill.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
I live in New York City, the music capital, so out here, everyone is forever-young, a dreamer, a hustler, a business. You can’t help but feed off the energy out here; everyone is creative. Finding support in a city where people value their private hustle can be tough, but there are plenty of people here, many of them good top people.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Brands and startups are engaging better with their customers when music is part of their marketing, so licensing to brands, games, video projects, that’s where artists like myself are seeing most returns.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Know your goals. Adapt to change. Love the hustle. If you don’t love working out, posting to social media outlets, answering emails, phone calls, listening to a 40 second clip on Pro-tools over again for an hour to fix a weird pop, if you don’t love that hustle, then get a day job.
What inspires you to write your next song?
I draw from my own experiences, the struggles and success, the heartache and the beauty. I’ve gone through a lot of growth throughout the years, so a lot of my writing leans towards empowerment. New York is just an easy place to be inspired.
What do you think makes a great song?
A catchy hook, an ear-worm melody, and clever but relatable lyrics.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.lachimusic.com