“The excitement around supporting local artists, businesses, and local events has grown! With the rising of Bryson Tiller and the death of our beloved champ Muhammad Ali- the city has changed their attitude! We are now showing pride in supporting our own!”
Check out the interview with La Espada Music exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
La Espada Music: My journey has just begun. I’ve chosen to take the independent artist route. Russ, Chance the Rapper, Troy Ave, Nipsey Hussle, and Jay Z are all artists who definitely convinced me to figure it out on my own. The love and passion I have for music was inspired by my big cousin Greg! He is a true 80s Hiphop kid- from magazines, fashion, music videos, posters, and classic hip-hop movies. He even wrote music on his own and drew portraits of popular artists. I became obsessed, I had to learn how to write music, draw, and sort my CDs in over sized volumes; and I could never miss an episode of Tigger N the Basement or 106 & Park!
What are some creative ways you promote your music?
I’ve learned there are a few key components to a successful promotion campaign: A) Budget B) Fan base Research, and C) Consistency. Creativity is just second nature when it comes to business, which is still a hard lesson for me to learn, but I’m getting there! I like to use video footage or professional pictures and make commercial ads using applications and FB/IG promotion. I also make it a point to stay active on social media daily. Every day I try to make at least two or three post referring to my music and asking folks to take action.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The biggest challenge I’m facing in today’s entertainment industry is busting through the glass ceilings major record companies have created to keep indie artists marginalized, and product placement. Record companies are slowly creating ways to control music streaming from the back end, which in return holds them as the gate keepers controlling which artist are seen and heard in the mainstream.
When I say product placement, I am referring to the difficulty I face as an indie artist to share my music with new listeners. Everyone is charging for exposure these days, it doesn’t matter if they have a legitimate following or not. It is also difficult to compete for attention along with the millions of other artist who are working for the same thing. This boils down budget and who you know inside the industry.
What is the music scene like in your hometown? What do you like about it and what don’t you like
My hometown is the city of Prosperity-Louisville, KY which is filled with talented artist from all music genres! I’m most familiar with the hip-hop and R&B scene! The excitement around supporting local artists, businesses, and local events has grown! With the rising of Bryson Tiller and the death of our beloved champ Muhammad Ali- the city has changed their attitude! We are now showing pride in supporting our own!
One thing I believe we need to work on as a city is focusing more on the bigger picture. We’re a smaller major city which creates a very competitive environment. I have nothing against “friendly competition” however competition can easily become divisive when we lose sight of what really do this for, which is for the love of music, freedom of expression, and creating fellowship.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I think the future of music is brighter than it’s ever been, we have more knowledge and better technology which is becoming easier to access day by day. More and more artist like myself are choosing to get it on their own, which also means that more time, effort, and bill-money is on the line, so getting it right the first try is more than just a goal-it’s the plan A-Z.
What advice can you give to other upcoming artists and musicians trying to achieve success?
My advice to other artist who are on the grind trying build their brand is make sure you do as much research as possible on music production, marketing & promo, and study the greats! Knowledge is always power! Then start putting money into quality recording studios and visuals.
What inspires you to write your next song?
Listening to other artists who make great music, and wanting to be a part of that excitement. The idea of making music that people find entertaining and valuable to their well-being.
What are the steps you take to make a song?
Step 1: Beat Search
Step 2: Write
Step 3: Record @ quality studio
Step 4: Plan a Promo Campaign for release
What do you think makes a great song?
Making a great song involves great instrumentals, raw emotion, being in tune with the people-what sounds and words move them most, while sharing your truths in the catchiest way possible.
Where can we connect with you? Can you give us your social media links and a way to contact you?
I would love for people to visit my website: laespadamusic.com
My social media pages:
FB & Twitter: La Espada Music