“Coming from Shreveport, LA the city birthed the whole Ratchet Movement. It’s an uphill battle to bring something conscious, spiritual, and thought provoking to the people.”
Check out the interview with King’s Understanding exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
King’s Understanding: It started after I came home from my incarceration in 2012. I almost lost my life to the system for 10 years for an armed robbery, but by God’s grace I was given mercy by the court and only did 2 years after being sentenced to 4. I can’t say that the entertainment business is something that I truly wanted to do initially, but God told me to rap on my way out of Caddo Correctional Center; I listened.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
I would tell the young kids to first define success in their own words so that no one can dictate their progress. Write your vision to establish what you want. Stay faithful to your goals, get familiar with your plan, get with likeminded people, build relationships, seek to leverage good character, speak positive about yourself, and keep God first.
What are some of the hardest challenges and tasks in your position?
Coming from Shreveport, LA the city birthed the whole Ratchet Movement. It’s an uphill battle to bring something conscious, spiritual, and thought provoking to the people. I’ve always wanted to still keep certain elements of the sound that I grew up on, but shed light as I do it. The people are receptive to it and every fan is like family once they get hip to it.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Definitely working with platforms such as this one, shout out to Skilly. Social media is a great tool, but it should be balanced with true interaction with the world or your core demographic. Hitting the streets to pass out CDs and flash drives to put the music in people’s hands with the best presentation I had helped build my momentum.
Tell us about your city. How are the artists and the fans?
Shreveport, not too far from Baton Rouge and New Orleans. I actual have legends in my city that I’ve been influenced by who have left staples in the game. The fans are brutally honest, if they love you they love you, and vise versa if they don’t. There’s a lot of different waves and lanes existing in a real blend, just need more of a united effort in my opinion.
Where do you see yourself a year from today?
A year from today I visually see my wife, son, and I in Atlanta perusing music independently. I’m starting a label right now, 516 Music Group, with intent of having my wife and I as the two forefront artists with intent of signing other dope talents. I’ll be done with college with a degree in mass communications.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
In music my biggest inspiration I would have to say is Pimp-C; I’m definitely in a different lane than Pimp, but his boldness to keep it trill has impacted me to the fullest.. Who I look up to in the world today, I’d have to say Kendrick Lamar. I truly appreciate his honesty and transparency as an artist and as a person.
How do you feel about the music coming out today? Do you like it?
I can’t say that I like all of it or dislike it. A lot of the music that’s coming out today I can’t relate to. I’m a very spiritual person, records like “Broccoli” or “Panda” have nothing to do with essence so I can’t bump that, but records like “War Zone” by T.I. hit home because I’m in a state that just dealt with a police brutality situation.
Where can we contact you and find you online?
YouTube: King’s Understanding
Facebook: King’s Understanding
Instagram: @King’s Understanding
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