“Building the right team to take your career to the next level. You can’t do it alone …”
Check out the interview with King Najje exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
King Najje: It all started in Maplewood-Richmond Heights, a small hood in St. Louis, MO but we like to call it “The Center Of The Earth.” I’ve performed at SXSW in 2015 with Coast2Coast. I’ve also performed for StreetHeat T.V. and was on Q95.5 with She-Nice and J-Nicks (Stuey Rock) with my bro E-Dubb Da Hustla and our group is called the R.E.B.E.L.Z. Other than that I’ve just been creating music more than anything else.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Have faith in God. I still get told things I can and can’t do as far as what would be a good move or sound or look for my career. There are things people are going to say like persistence, networking, building a catalog, performing, etc. but there’s really no one answer to me except keep your faith in the man upstairs and everything will fall in place.
What are some of the hardest challenges and tasks in your position?
Building the right team to take your career to the next level. You can’t do it alone, so if you’re not the aggressive artist then you’re going to need the internet and some promoter, DJ, etc. to get your music heard. The only challenging task is without the right team everything that has to do with building your career is going to be a constant uphill battle.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Social media is probably the best way to promote and advertise your music. The internet is so oversaturated you’ll have to surf and find what links and info works for you. PRs, DJs, or promoters can also be a great way if you have the means to do so. It seems like if you don’t have that machine pushing your material in a masses nobody is listening or paying attention.
Tell us about your city. How are the artists and the fans?
St. Louis is what you’ve seen on TV during the protest in 2014. There’s bad parts and good parts like every other city. The artists in St. Louis either work together or have a crab in the bucket mentality. There needs to be more unity and collaborations. The fans are supportive as long as the group, artist, or band is investing in themselves and making moves toward a stable career.
Where do you see yourself a year from today?
A year from today hopefully I’ll be making music that will be on the charts, tearing down venues, climbing to the top. Mainly just be in a better position than I am now, but I would think everybody feels that way.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My livelihood and family are my biggest inspirations. I’m always inspired by life and the things around me in life. I really don’t look up to no one person or thing in this world except God. Outside of that, I look up to powerful positive people, places, and things to put it in a nutshell.
How do you feel about the music coming out today? Do you like it?
In all honesty, it took me a while to adjust to the music coming out today. I grew up on the 90’s music where it had more of meaningful substance no matter the genre, but the music coming out today has meaningful substance as well just delivered and expressed different.