“If I work with one artist from one gang, other artists from other gangs may not want to work with me. And with all the internet beef going on, I could easily end up being attacked on the internet just for associating with certain artist.”
Check out the interview with King King The King exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
King King The King: My father runs an independent record label called Rule The World Records, so I’ve been around music my entire life. One day I went to visit him and he was working on some music from an artist on the label and I asked him to get me a track to rap on. I already had a couple of verses on songs I did with friends, but my father had no idea that I was interested in making music.
After hearing the songs I had worked on with friends he arranged to get me a track. When we went to the recording studio to record the track he said he was amazed at how good I was. That is when we both decided that I was a natural and that I should take it serious. Since he runs the label I am my own boss and I’m learning the business so that I can run the label.
What are some of the creative ways you use to promote your music?
I buy lots of blank CDs and I burn copies of my singles. I order rubber stamps and I stamp my name and the song title on every CD. I give them out by the hundreds. For example, I have a song entitled “Floyd Mayweather (TBE)” and I burned over 500 CDs and went to Las Vegas for the Mayweather/Pacquiao fight and gave them out to people on the Las Vegas strip. I also shot a video for the song on the Las Vegas strip the day before the fight. I also spend lots of time on Facebook, Instagram, and Twitter promoting my music. It’s really going great.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The greatest challenge is avoiding negativity and finding other up-and-coming artists to work with that will work just as hard as I work.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
Here in Chicago the most popular style of hip hop music is drill and drill music contains lots of violence. I enjoy listening to drill, but I don’t make it because I don’t have a gang or street background. Chicago is really going through a violent stage right now and because of that it’s very tricky working with other artists from Chicago because of the violent gang situation.
If I work with one artist from one gang, other artists from other gangs may not want to work with me. And with all the internet beef going on, I could easily end up being attacked on the internet just for associating with certain artist. Other than that, the music scene is vibrant and live. Lots of attention is on recording artists from Chicago so it’s a good time to be making music in Chicago.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I think the future of music is huge once everything is worked out with digital distribution. Artists have to get used to the idea of selling music on computers and smart phones. Digital distribution allows artists to sell their music internationally without manufacturing hard copies; there are ways to cut cost.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Work hard and don’t expect any handouts. You get out what you put in. Be original and always remember to make music that people can do the current dances to. People say you shouldn’t copy other artists, but music has always been copied when it comes to the tempo.
You have to make it easy for DJs to play your song behind other songs. Also, artists should know that they have 2 choices when it comes to making hip hop music. You can make club music or concert music. Pick your lane and stay in it.
What inspires you to write your next song?
Nothing in particular. For me it’s art, I like being creative. I never know what the next song will be about.
What are the steps you take to make a song?
Sometimes I get the beat first and then I make the hook and verses, but other times I make up a song and then find the right beat to match what I’ve already created. Sometimes I come to the studio with a song finished and sometimes I write it in the studio. I like to change up on every song so that my albums sound creative.
What do you think makes a great song?
A great song can only be determined by the audience. You never know what the fans will like. Especially when you’re a new artist. When you’re a new artist you don’t have the luxury of radio stations playing your song over and over until people start to like it.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official Website: www.ruletheworldrecords.com