Just as Jay Z’s Tidal service appears to be sinking, one of its biggest spokespersons seems to jumping ship.

According to numerous reports, Kanye West has completely removed all mentions of the company on his Twitter timeline.

He also replace the solid blue image as his avatar with a picture of his My Beautiful Dark Twisted Fantasy artwork.

The move seems odd, because that Ye was initially a big supporter of TIDAL, and supposedly a good friend of Jay Z.

The news follows recent revelations of TIDAL’s steep decline. After breaking into the U.S. iPhone Top 20 chart after the company’s star-studded launch in late March, it has free fallen out of the top 700 of the list, while rival services have surged.

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