“But only by being innovative. No one wants another Lil Wayne or another Future. The world already has one, why would they want another one? Don’t be a follower, be a leader.”
Check out the interview with Jordan Royale exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
Jordan Royale: I get this question way too much. I originally was a violinist at a young age and played in orchestra throughout high school. I always wanted to be a solo artist, so that’s exactly what I did. My first recordings were in a garage in high school and a buddy’s dorm room in 2009.
What are the best ways to promote yourself as an artist? Any tips you can give us?
A lot of people really just don’t apply themselves. Most people are afraid to invest in what they might deem as their career. I’ve got a few words for these people, if you can’t invest in yourself how do you expect others to invest in you? Spend all the money you have in the recording studio. Spend all the money you have in good PR. Spend every waking moment you can to perform live shows and interact with your fans.
If your music is good enough and you put the work in, some of the hard earned money you’ve spent will start coming back into your bank account. I could spend hours on this topic, but these are some good pointers for 99% of people who call themselves artists.
What do you ultimately want to become in your career?
The cliche answer would be, “I want to sign to [insert record label here].”
But you know what? I’m not going say that. I take this day by day. Some things surprise you. Some things congratulate you. Some things disappoint you. And some things just straight up sadden you. I can’t predict the future, but all I want at this waking moment would be to tour the US.
What is the hardest thing about being in the music business?
Disappointment after disappointment. But you have to keep trudging along. No one said it was easy and I’ll argue that it’s the harder than managing a label, being a manager, or even a producer for that matter.
I always tell myself I will stay true to myself and my art first. If you believe and want to further your career, be prepared to lose friends, personal relationships, and connection with your family. It’s a rough road, but for the ones who want it hard enough it’s theirs for the taking.
What is it like in your city? What is the music scene like, and how is it like living there overall?
In New Jersey it’s rough. It’s a very over saturated market. Everyone and their mother claims to be a rapper. A lot of people don’t take you seriously because most people aren’t serious.
My hometown, Reading, Pennsylvania, is a whole another ball game. It’s not even the same sport, it’s not even in the same league. It’s completely surreal the amount of love the hometown shows.
What are some of advice you can give and share to other artists who are still trying to come up?
Make your music and growing your fan base the most important things. Make these more important than eating and sleeping. Make these more important than your friendships and family bonds. Sounds fucked up but if you want to make it, there’s a lot of sacrifices. Most importantly, be an innovator and not a follower.
What is the best thing that’s ever happened in your career?
“Pornhub Anthem.” Hands down.
What is your inspiration?
A lot of inspiration from me comes from topping the last single or album I put out. Writing comes from the heart and the things that frustrate me in life. People that sleep on my music or haters if you will, are my biggest motivators. Which reminds me, that’s another question I get asked a lot, “How do you write?” My answer … dig deep and look for something that frustrates you, saddens you, or straight up pisses you the hell off.
Do you feel anyone can be successful now in today’s world of music?
Yes! But only by being innovative. No one wants another Lil Wayne or another Future. The world already has one, why would they want another one? Don’t be a follower, be a leader. Don’t only focus on your sound, focus on your sound and building your fan base. Focus on the big wigs that matter. Believe and apply yourself, that’s the only way you’re going to win.
Where can we find you on social media?
Official Website: www.jordanroyale.com