“The hardest task in my position is that expectations of me are a lot higher now. With that, I’m grateful. I’ve always tried to outdo what I’ve done already.”
Check out the interview with Joey The Bull exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Joey The Bull: My journey started when I ended up on the streets. I really had no other option in that moment that I could grasp. I was looking for a second breath, a second chance, a rebirth. So I started working on hip hop. It was the only thing that came to mind. I was like, “Yo! If I could spit, then I wouldn’t have to worry about this kind of lifestyle. I could redefine myself. I could hone my skills to be as organic as I wanted to see myself.” I could become more than I was at the time.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
To the youth I would say don’t do it if you don’t have to. It’s easy to get caught up in the fantasized perception of what being an artist is, of what being a lyricist is, etc. However, when you don’t have support, this way of life is not what it’s cut out to be. So avoid living this life because of just wanting to do it or just to get attention.
What are some of the hardest challenges and tasks in your position?
The hardest task in my position is that expectations of me are a lot higher now. With that, I’m grateful. I’ve always tried to outdo what I’ve done already. I’ve come to a point where it’s giving me heavy writers block. Trying to formulate conversations that I put into my music and make it different from what I already have has become a task.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
In this business the best way of promoting yourself and advertising your music is still the old-fashioned way, word-of-mouth and product placement. Those two things go hand-in-hand. When you go out and mingle with people, that method is best way to bring your music out. Let people see your face. Shake a hand. Hug someone. That’s the way I was taught by my mentor II Kold from II Kold Syndicate, and I was very successful with putting out my mixtape.
Tell us about your city. How are the artists and the fans?
Dallas is my home. It has created everything that has helped or hurt me. I would say the fans are great. When people support you out here, they support you. There’s no question about it. The problem is that all people, no matter where you’re from, get lazy. So sometimes when you need those people to call those radio stations to hear you, they’re not on top of it.
Where do you see yourself a year from today?
A year from now I see myself very much so on tour. I definitely see myself putting money in the pockets of my label and a little more stable. In all, I see myself in a better position than I am today. Eventually I see myself creating a legacy that I can see my children being proud of.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
On the subject of inspirations and who I look up to, I’m inspired by many artists. We all have a top 5 or top 10. For example mine would be: Keith Murray, Ice Cube, Juvenile, Mystical, and Cassidy in that order. With those, I’ve utilized bits and pieces that I’ve adored or idolized about them. I’ve mashed up those things together and created my own sound.
How do you feel about the music coming out today? Do you like it?
(Laughs) It affects me in a way that’s not too positive. The music that comes out commercially is just really bad. I feel that it tears down a community of people. Hip hop isn’t just soundwaves over a speaker. It’s a message. It’s a political statement. Hip hop are voices that get to reach other ears that it didn’t get to reach before – helping those people find their voice.
Where can we contact you and find you online?