“Without the motivation you will not be successful in today’s industry.”
Check out the interview with Jack Craven exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
Jack Craven: For me rapping became an outlet during a dark time in my life. I fell in love with hip hop in the 7th grade, but really began applying my knowledge and writing lyrics in grade 9. Bullying and harassment from my peers sparked a “prove everybody wrong” attitude within me, and I began using music as a medium to deliver my mindset. However, moving to Brantford, Ontario two years ago allowed me to meet other artists within the community. This lead to features, and various performances. I am now in my final year of high school continuing to improve and pursue my musical career.
What are the best ways to promote yourself as an artist? Any tips you can give us?
Honestly, social media is your best friend as an independent artist. Everyone has the internet these days, and if you don’t, you’re basically living under a rock. If you continue to market yourself efficiently and communicate with other artists for features, performances, etc., the sky’s the limit. Remember to stay consistent with your music as well.
What do you ultimately want to become in your career?
I want everyone to realize how hard I work and to ultimately be renowned and respected within the music world. Allowing people to hear and apply my various messages through the music is important to me also. Platinum status is a goal of mine, but I mainly hope at the end of the day I can inspire a little kid to start rapping and making a positive change in the world.
What is the hardest thing about being in the music business?
I’d have to say self-doubt. For example, if nobody is really clicking on your track you shared, it can be pretty depressing for an artist. Nobody’s journey will be full of sunshine and rainbows, so you have to expect people being critical of you at times. As long as you continue to work hard, people will recognize your talent. Money scams and slimy managers suck too.
What is it like in your city? What is the music scene like, and how is it like living there overall?
I am currently living in Brantford, ON, two hours outside of Toronto. The music scene is buzzing. I have friends who rap such as Gavin Myhal, Deverell Benjamin (Elijah’s Mind), and Ramon Villafranca. All those guys have great potential and offer something unique individually. The Sun Junkies are a local Rock/Grunge band who have been making big moves in the industry as well. Most of us get together and collaborate on a frequent basis.
What are some of advice you can give and share to other artists who are still trying to come up?
Never lose focus. People may try to throw you off your path, but never let them tell you what is dope and what isn’t. Real fans will appreciate your hard work, and as long as you stay consistent the sky is truly the limit. Convey your own message within your music as you try to discover your own style to bring to the table.
What is the best thing that’s ever happened in your career?
I would have to say my most recent performance at Club NV. A couple of the guys were done their sets and they needed another rapper to come on stage and freestyle. Regardless of the fact that I’ve barely freestyled in my life, I grabbed the mic and began spitting off the dome. I ended up going for three rounds until I stopped. Not just any old freestyles though, freestyles that had people in the crowd oohing and aweing.
What is your inspiration?
My inspiration comes from a lot of places. Driving around town, going to work, and just doing normal activities can spark inspiration for lyrics. Inspiration for me also stems from my “prove everybody wrong” attitude as I frequently look back on the hard times I had to go through in order to be standing here today.
Do you feel anyone can be successful now in today’s world of music?
Not necessarily. If you do not have the drive, ambition, and focus you will not make any moves; my word. Talent comes with hard work. As the more time you spend making music, the better you will naturally get. However, without the motivation you will not be successful in today’s industry.
Where can we find you on social media?
Facebook: Jack Craven Music | Jack Craven