“You will be tested emotionally, physically, and anywhere else in between.”
Check out the interview with IY (Immortal Youth) exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
IY (Immortal Youth): My journey into the hip hop world started 6 years ago in Texas. I went through some hardships in Louisiana and decided I needed a fresh start. When I arrived in Texas at my friend Zam’s house he had a mic and Mac set up. It was something in that moment that shoved me forward into the abyss of the industry. I finally felt I had a voice and every worry and care left me; needless to say I was addicted to the genre from that point forward.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
I am not going to sugar coat this, be ready to do whatever it takes to survive and make sacrifices for your craft. This game is no joke and is a constant struggle. It’s not for the weak of heart, nor the weak of mind. You will be tested emotionally, physically, and anywhere else in between.
What are some of the hardest challenges and tasks in your position?
The hardest task in my position is having enough time to run everything by myself because unfortunately no one will take your dream as seriously as you do. Most people tend to be unreliable unless you are paying them for the job, but at times life happens so that doesn’t go as planned either.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
The best way I have found to promote my music across social platforms is by having consistent content that reaches the proper target market for the specific artist. It is not a science, just do what you love and build the business around it. Make sure you are always working to build your brand personal and professional. Invest in your art and self. I can’t say that enough.
Tell us about your city. How are the artists and the fans?
In my city the music scene suffers because of the jealousy and envy between artists. The people in my city typically don’t support hip hop either because of the negative connotation it has developed. Conscious lyricists struggle to get heard despite the few trying to bring about some change. To be heard, leaving the city is what most artists serious about their craft have to do to gain recognition. When you do gain fans though I must say they are die hard and loyal to the end.
Where do you see yourself a year from today?
A year from today I see myself running my label Tree House Music, getting ready to graduate from Full Sail, and move to Los Angeles, CA where I plan to build my empire across the United States as well as internationally which will put my dreams into full effect.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspirations in this world would have to be those underdogs around me willing to keep dreaming regardless of what other people think. Those that continue to pursue their passions when someone is in their ear saying don’t do it, you should give up and get a normal job and settle. That is not living, that is dying slowly and I refuse to keep company that is complacent with settling in life.
How do you feel about the music coming out today? Do you like it?
I enjoy some of the music coming out today. I listen to multiple genres regularly. It really depends on the artist though. Good music is simply good music. In hip hop though, being a lyrical artist I can’t deal with the mumble rap coming out. I have an old school soul and I have to have my 90’s rawness smothered with content.
Where can we contact you and find you online?