“We would say doing shows and getting the music on as many platforms so people can see it.”
Check out the interview with Iambic exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Iambic: It all started around 2012. Tony (left) and Sill (right) attended the same High School and did music together in Toronto, at the time the group was called Blue Mafia. Brandyn (center) later joined the group when Tony was performing a touring theater show for Black History Month. Both being actors, Tony invited Brandyn to the studio and asked to sing on a few hooks. And Iambic has been making music together as a trio for 5 years.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
We would say that it’s important to be consistent with putting in work or in other words it’s a hustle. You have to keep at it. And that good marketing is just as important as good music.
What are some of the hardest challenges and tasks in your position?
One of the hardest challenges is making time to do our art because we are a group all three of us have busy schedules. So syncing our life’s to get together is sometimes hard, but it’s worth it.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
We would say doing shows and getting the music on as many platforms so people can see it. As well as getting you’re work on online blogs such as Skilly. For sure getting out there and getting in front of the right people.
Tell us about your city. How are the artists and the fans?
Toronto has come a very long way in terms of music, the city is getting more and more international attention every year. Toronto still has a ways to go. It seems artists still have to cross the border first to get a lot of attention, so it’s a catch 22. It’s very hard to get traction as an independent artist in the city and consistent support without a push.
Where do you see yourself a year from today?
A year today we hope to blow up in Toronto and North America. We have a good buzz going and we got the attention of a few major labels already. We are hungry for more,
Who and what were your biggest inspirations? Who do you look up to in today’s world?
We have a lot of inspirations that span between the three of us. Childish Gambeno, Migos, Justin Timberleg , Outcast, Fougees, Future, etc.
How do you feel about the music coming out today? Do you like it?
That’s a hard question. When comparing music today with the music of the past, mainly hip hop, it can be better. Pop music is fine to us, but the mainstream hip hop is sour. This whole mumble rap thing is bullshit. Yea the beats are good and I won’t lie I can turn up to it with a few drinks when I’m at the club, but you lose the lyrical essence of hip hop.