“Fans are more willing to delve into your music once they know you more. We’re both very humble dudes who have no problem getting up close and personal … It’s also important to attach faces with the name Hard Rain.”
Check out the interview with Hard Rain exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Hard Rain: This all started as us just being rappers in our neighborhood, Barraud Park, Norfolk, VA. It then expanded to us recording in studios and continuing to participate in this music that we love. We plan to expand beyond music and get into movies and television before it’s all said and done.
What are some of the creative ways you use to promote your music?
Social media, word of mouth, and just making sure that we’re accessible. Fans are more willing to delve into your music once they know you more. We’re both very humble dudes who have no problem getting up close and personal with the fans of the culture. It’s also important to attach faces with the name Hard Rain.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The greatest challenge’s standing out from the hundreds of other artists that are out now. Another difficult thing’s making sure that you are properly compensated for your music. We try to overcome these obstacles by staying true to our sound and not conforming. Also, we try to learn the business aspect of being artists one day at a time.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
The music scene in my hometown’s growing. I feel that in a few years it will be thriving. Virginia’s still a relatively untapped market as far as rappers are concerned. The downside here’s the fact that none of the artists from here who have made it come back and really help anyone else.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
The future of music’s bright. Artists have a lot more control and more revenue streams. Social media and technology allow the music to travel faster and reach the masses quicker. The more an artist listens and learns, the more they can be a part of the culture. Hip hop and music in general go a long way in shaping the culture that we live in.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Stay humble, stay driven, and remember that you can learn from anybody. What that means is just keeping an open mind and always be willing to accept opinions, guidance, and sometimes criticism.
What inspires you to write your next song?
That drive to be the best. That competitive nature to want to be a respected brand. Lyricism may be dead to the mainstream, but the brand of music Hard Rain does is still very much lyric driven. The rush that creating that dope punchline or slipping in that next metaphor is motivation within itself.
What are the steps you take to make a song?
Usually we brainstorm and then comes the hook. If we cannot come up with the hook for a particular track then we just scrap the whole idea and move on to the next song. Next comes putting the lyrics together and deciding how to sequence the song and who raps in what order. It all pretty much comes together like a puzzle.
What do you think makes a great song?
Dope beats and dope lyrics. People make music harder than what it is at times. The best songs put you in a particular mood meaning that they give you a certain feeling. Music without feeling is pointless.
Where can we connect with you? Can you give us your social media links and where we can contact you?