“Investing in promotion or marketing can help. If you can’t or don’t invest in yourself on any aspect how do you expect a big machine like Roc Nation to invest in you? Invest in your craft, but word of mouth is always the best way!”
Check out the interview with Gods Illest Joe exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Gods Illest Joe: When I realized how much fun I had putting on “a show” for people! In 2010 I put a free show together and about 30 something people probably came out. It was the most dope experience ever! From then on I was hooked. It got more serious as years passed and progression showed. Accolades, accomplishments!
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Be different and set yourself apart from those who are pursuing a career with rap or hip hop music. Most importantly be yourself and stay true to who you are! If it’s truly a passion and a gift, you’ll know and feel it! Deep down inside that you were meant for this career because that’s what is it. It’s a career.
What are some of the hardest challenges and tasks in your position?
Knowing when to balance the time between when to put in work and when to relax or “Joe Time.” Though we all need a bit of a break here and there, with music there is no break especially when you’re trying to breakthrough.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Investing in promotion or marketing can help. If you can’t or don’t invest in yourself on any aspect how do you expect a big machine like Roc Nation to invest in you? Invest in your craft, but word of mouth is always the best way! If someone likes your music chances are that they’ll tell a friend and their friend will tell a friend and so on and so forth.
Tell us about your city. How are the artists and the fans?
Buffalo, NY could be so much bigger than it is! The Rochester hip hop scene is very close nit and supportive. Fans and all. I’m just starting to create a buzz for my name here in Buffalo. The fans in both cities are loyal if they like your music and your movement!
Where do you see yourself a year from today?
Making major moves! Every year it’s about progression. I see the team and not only myself in a position where we can focus as much time on music as possible. I just recently went on a 5 city promo tour here in The States, so I see myself also touring pretty heavy! National and international.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
I grew up in the golden era of rap and hip hop. I looked up to the likes of Jay Z, N.O.R.E., Big Pun, Notorious B.I.G, The LOX. I’ve been listening to a lot of Tory Lanez and Dave East. J. Cole is one hell of an artist and producer! Cole alone can save hip hop. Kanye West’s a musical genius. To this day I am still the biggest avid Jay Z fan.
How do you feel about the music coming out today? Do you like it?
I have to be honest, I don’t! I am not a fan of today’s music and what’s being released. Unfortunately talent isn’t a part of breaking out anymore. It’s more about catchy hooks, beats, and most importantly your buzz or follow. Lyrics aren’t a factor and for me loving hip hop, that’s a major key for me!
Where can we contact you and find you online?
Official website: www.GodsIllestJoe.com