“As an independent it’s really hard to gain leverage with fans when you have major labels who back their artists with millions of dollars and control most of the media outlets and broadcast airwaves.”
Check out the interview with FROSTIE exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
FROSTIE: My mom had an old record collection of soulful 70’s music. The first time I heard “Atomic Dog” by George Clinton I loved how funky it was. Then I heard rap music and that was it. I started writing rhymes at about 8 years old and continued ever since.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
They need to understand that this doesn’t happen overnight. You have to have a passion for it and set up a long term goal. I’ve been making music for over 15 years and the love for it is what sustains me and keeps me in my own lane. If you don’t come to grips with that reality you’re setting yourself up for emotional failure.
What are some of the hardest challenges and tasks in your position?
I do everything on my own right now from management and publishing administration to producing, writing, recording, graphics, video, etc. As an independent it’s really hard to gain leverage with fans when you have major labels who back their artists with millions of dollars and control most of the media outlets and broadcast airwaves.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Social media. I know people get tired of rappers always promoting on social media, but if you do it right it can work. Everybody is on some sort of social media site these days.
Tell us about your city. How are the artists and the fans?
I’m from Denver, Colorado. The artists are talented out here, believe it or not. Most of the artists from my city are busy trying to make a name for themselves and really make a career out of this. It’s just a tough market for local rap music as far as sustainable support goes from fans.
Where do you see yourself a year from today?
Continuing to build my company frostieRADIO, the WHO IS FROSTIE??? Brand, and expanding my network and fan base.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspirations were political leaders like Malcolm X, Martin Luther King Jr., The Black Panther Party, and the list goes on. I like guys like Ice Cube, Dre, and Jay Z. I really like how business minded they are and never fell into the industry antics. They built their own companies and still continue to be relevant from a business standpoint.
How do you feel about the music coming out today? Do you like it?
I like some of it, but I’ve never been the type to like what everybody else is on. I’m different like that.