“To be honest: promotion, advertising, marketing is all just icing on the cake. If you don’t have the content it won’t sell. It all comes down to the music.”

Check out the interview with Rip City Rick exclusively on Skilly Magazine Online.

Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Rip City Rick: I’m from this area called the South Shore, specifically Hanover (shout out H-Town, MA). It’s a string of suburbs between Boston and Cape Cod. I started out producing and recording rappers in high school. I was more of a behind the boards guy who would throw a hook in here and there. It wasn’t until a lot of those guys graduated when I started writing my own songs.

I was lucky enough to get into Syracuse. I majored in music business so I got to learn the ins and outs of the whole industry. The program I was in required you to do at least three internships before you graduated. Between that and the alumni connections, I got my foot in the door to a lot of labels and artists. Syracuse was a great outlet to release music and I used the resources the school had to record in the studios.

I really just tried to take advantage of everything. Being in that cliché college setting I had a lot of material to write about so I pumped out like five mixtapes before I graduated. Now I’m about to show the world what I can do.

What would be your biggest piece of advice for the young kids out there trying to do what you do?
Content is king.

What are some of the hardest challenges and tasks in your position?
I don’t look at what I am doing like a challenge. Sure it’s hard to break the surface but at the end of the day I’m just making music. That’s what I love to do. And if they fuck with it, they fuck with it. And if they don’t, they don’t. I just keep it rolling.

We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
To be honest: promotion, advertising, marketing is all just icing on the cake. If you don’t have the content it won’t sell. It all comes down to the music.

Tell us about your city. How are the artists and the fans?
The Boston area is big on just real authentic hip hop. Like that 90’s shit. That real shit. The summer going into my sophomore year at college I was interning for Leedz at The Middle East and he was only bringing in rappers that could really bring it. He opened my ears to a lot of the underground shit that is just unfuckwithable. Shout out Leedz Edutainment, Overdog Radio, Stizz, and Michael Christmas.

Where do you see yourself a year from today?
Same dude I’ve always been. Still making music, but the whole world will be hearing it. I’m talking Boston to Belgium.

Who and what were your biggest inspirations? Who do you look up to in today’s world?
Gang Starr’s Moment of Truth Album. Music wise I look up to Nipsey Hussle and Curren$y because of their relentless independent grind. On philosophy and mindset I look up to my dad and Randy Pausch.

How do you feel about the music coming out today? Do you like it?
This is the greatest time in music. Ever. Especially in hip hop because you have all these new sub-genres forming and people are coming up with sounds that no one would ever think of. This is the new generation. Don’t sleep.

Where can we contact you and find you online?
Official Website: www.brownfencebullies.com

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