“Staying innovative as far as our sound, image, and approach. Being independent we are basically competing against multi-million dollar machines. Getting the most of every effort is imperative to our success.”
Check out the interview with Fear Is Dead exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Skila: I’ve never had any interest in business either, but the more serious I became about my music the more I realized that I needed to be serious about the career side.
Carlos: For me it was freshman year of high school. I would go to Block 6 Studios, a rehearsal spot two blocks from my high school. I used to follow the older kids and watch them rehearse. Instantly I fell in love with drumming.
David: I started playing guitar in junior high, had lessons from 11 – 13 years old. After that I just kept practicing and teaching myself. I would also learn things on YouTube. I did a few talent shows as well.
Matt: My sister put me onto most of the music that is most influential to me today. I picked up my first instrument, alto saxophone, in my high school band. My instructor Ms. Arzberger showed me how to be a disciplined musician.
What are some of the creative ways you use to promote your music?
Skila: We prefer independent style of promotion. Stickers, flyers, wristbands, t-shirts, word of mouth, etc. Whatever we can maximize on at the least amount of expense. We do our best to think practical and efficient. We also do our best to include everyone, people from all genres, and all walks of life. You just never know who will be your next big fan.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Carlos: Money and making more of it. Staying informed and being as independent and self-sufficient as possible.
Skila: Staying innovative as far as our sound, image, and approach. Being independent we are basically competing against multi-million dollar machines. Getting the most of every effort is imperative to our success.
Matt: The business model in the music industry has shifted away from profiting off of the actual music. This has changed our approach to a more business conscious one with the goal of making profits on events and physical items.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
David: It’s a big mix of many genres of music, I like the diversity.
Carlos: It’s very diverse, love that about it but very separated in terms of genre and sub-genre. There are multiple scenes that don’t even know about each other half the time because they choose to be so isolated.
Matt: I see a lot of heart. When you see a unique band that has some sort of twist that makes them who they are, it’s inspiring. The scene does lacks comradery. I see these bands come in half an hour before performing and leave right after.
Skila: What I don’t like is unfair business practices on the part of promoters and venue owners taking advantage of young bands. It’s no surprise why many talented acts get frustrated and quit.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Matt: The future of music will be entirely manufactured by computer algorithms by “artists” who do not actually exist and nobody will know.
Skila: Most people have gotten lazy and technology has facilitated this. It’s a fast food, microwaveable world and we want results with no work involved yesterday. Of course there’s still talent out there but not as much as there should be.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Carlos: Don’t rush into anything, but don’t waste your time either. View your options, get as much done on your own as possible. Make yourself a commodity, not some local band that needs some help.
Matt: People will always judge you. When you think “well if I do this, they’ll think I’m weird,” don’t let that stop you because haters are going to hate. You might as well express yourself how you want to.
Skila: Hone your craft. Whatever it is you do, constantly work at it. Follow your gut and have faith in what you do. It’s just as important to have people you trust, people that aren’t afraid to check you and tell you when you’re wrong.
What inspires you to write your next song?
Carlos: Life, going through the motions. Playing music that I can feel as I play.
Matt: My mood inspires me. When I want to write a song with a certain mood it helps to listen to music, look at art, or have a conversation. On occasion I’ve purposely pissed off our vocalist to add fuel to the fire.
Skila: I write mostly from experience. I’m also a poet and a philosopher, so it all comes together whenever I think or feel something strongly.
What are the steps you take to make a song?
David: With each song one member comes up with an idea, either for the instrumental portion of it or the message that’s presented lyrically, and we each build our parts together into one piece.
Carlos: It’s never the same, we don’t make carbon copies. We just jam out and go towards whatever feels right, what speaks to us the most and build on those parts.
Matt: It usually starts when someone just busts something out in a spur of the moment jam session. Often times the song will progress into enough parts to be a working song that we then fine-tune and add nuances.
What do you think makes a great song?
Carlos: Symbiotic relationships between each instrument. Driving the song as a whole. Knowing when to flourish or shine, and when to back away. Thinking out of the box but not forcing anything out.
Matt: there’s many qualities of songs that can make them great, but the most important one is how it makes the listener feel.
Skila: When a song makes you feel and think on a higher frequency and it speaks not just to you but the person next to you, and that person gets it too! I feel that’s something pretty special.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.fearisdead.com | www.sonicbids.com/band/fearisdead