“There are so many ways to promote music nowadays and I am constantly seeking these new avenues.”
Check out the interview with Effex exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Effex: My journey began years ago in the 1980s when acoustic instruments were more prevalent in recording and vinyl records/magnetic tape machines were used for music listening. I was fascinated about professional recording studios and decided to create a small home studio. In 1984, my newly purchased MIDI sequencer soon made great company with drum machines and keyboards as my first instruments.
What are some of the creative ways you use to promote your music?
I normally promote my music through my vast networks of friends, social media, music networking events, radio interviews, and promotion campaigns. Occasionally, I create email blasts to contacts informing them of my upcoming releases. There are so many ways to promote music nowadays and I am constantly seeking these new avenues.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The challenges are many. The most profound is the ability to separate oneself from others and create a distinctive repertoire and style. The second is keeping up with the fast pace of the industry. I must be able to crank out the next hit to a client in a short amount of time. This means heavy time constraints are put on music projects.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
I am from New York City and the music scene is very diverse in genres. What I admire most is being able to go to any music venue depending on my mood and enjoying what I hear. This is a great advantage. What I dislike about the music scene is that it is highly competitive especially during music networking events.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Current music is very electronic in its presentation; however, it seems music will start to shift back to retrospective feels and styles as in the 1960s-1990s, but remodeled. Artists would need to adjust to this shift by actually learning music theory and singing/rapping without Autotune.
What advice can you give to other upcoming artists and musicians trying to achieve success?
To achieve success in this industry, one must stay persistent in the music endeavor. Be creative, innovative, and understand sustainability. That means treat yourself as if you’re the CEO of a major company. Finally, the models are set in place to invest in yourself, have a huge fan base, and remain active in releasing music material.
What inspires you to write your next song?
Normally, what’s on my mind and in my heart is inspiration enough to write a song. Music gives a soul to the universe, wings to the mind, flight to the imagination, and life to everything. So when I keep this basic principle in mind, it becomes easy to write a song.
What are the steps you take to make a song?
I normally start with a simple melody and then create a bass line. Next I adjust the basic track to the tempo I want. If I am adding vocals, I will then track those and add to the mix. Next is the pre-mix and then adding effects and automation to make the song fluid and entertaining. Finally, the final mix of the song consists of edits and minor adjustments.
What do you think makes a great song?
A great song is rhythmic, melodic, catchy, and is relatable no matter what tempo or genre. If it’s a vocal track, it contains great lyrics that resonate with listeners and matches the energy of the music. A great song causes a reaction in people to sing, rap, hum, dance, or just tap on the table.
Where can we connect with you? Can you give us your social media links and where we can contact you?