“Remember it is a business at the end of the day. So read, listen, and learn all about the business as much as you can.”
Check out the interview with E-LUX exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
E-LUX: I’ve been in the hip hop game for 20 years. I started out in Harlem NYC. I was part of a group then known as The Quiet Mob. Back then the game was different as expected and I worked with various artists throughout my career. I’ve worked with Wu-Tang affiliates and Horror City affiliates on Long Island. I also had the pleasure of working with Poetic (Gravediggaz) before his demise.
These days I have reinvented The Quiet Mob and it is an independent label named Quiet Mob Productions and a five man group composed of myself, NET1 Tha Livest, D.A (David Ashby), and A.O.N (All or Nothing). The group released an EP titled ENORMITY last year.
So far I released two solo projects, Fallen Soldier and First In Last Out which was released December 22, 2015. Both can be found on ITunes, Amazon, Google Play, Spotify, or anywhere you can stream music or purchase digital music.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Believe in yourself even when others don’t. Opportunity is all around you, but it’s important that you feel comfortable in your situation. The most important thing about hip hop is that you love what you do. Remember it is a business at the end of the day. So read, listen, and learn all about the business as much as you can.
Make sure you have your own sound. The worst thing you can do is sound like someone else. Remember this is music and you are supposed to be an artist. Artists create and bring forth new things. Find out who you are as an artist and be you, not someone else.
What are some of the hardest challenges and tasks in your position?
The hardest part for me these days is balancing family, work, and music. All have to be separate, but each getting the attention it needs to be successful. The other side to it is that there are so many artists out here that it’s hard to be heard or recognized. There are so many outlets for independent artists and so many independent artists want to be heard that there is an over saturation of music. The hardest challenge these days is getting people to hear the music.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
I don’t think there’s a right or wrong answer to that question. You can do shows, Soundcloud, run ads, have a website, etc. All the above would be a good idea, but the best way to promote your music in my opinion is by word of mouth. If people are not talking then nobody is listening. You have to get people talking about you in order for someone to raise an eye brow and hopefully that conversation gets heard by the right person.
Tell us about your city. How are the artists and the fans?
I’m originally from NY on 99th and Lexington. We all call it the “Hill.” Being from NY there’s artists all over. Everyone has talent and everyone is moving forward trying to be heard. These days I reside in Georgia. It really doesn’t matter where you at because in Georgia the artists are the same as in NY, but with a different vibe. Here you have an NY rapper dead smack in Georgia and I sound different than everyone else which could be a good thing or a bad thing.
Where do you see yourself a year from today?
I see myself with more fans. More than likely two more albums will be done whether it’s another solo album from me or another Quiet Mob album I produce.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My inspirations growing up were those people who had great success. There’s really no one in particular. I’m more attracted to successful individuals and their stories of how they got where they are.
How do you feel about the music coming out today? Do you like it?
The production is great in today’s music. In my personal opinion I want the artists to be more creative. Too many songs sound the same or have the same vibe. I am a lover of hip hop and the music, and people of all nationalities. I’m never one to down another brother for making it. If the people like the music they like it.
I do like some of the music today, but I don’t really listen to a lot of it for the sake of clouding my mind. If I don’t listen to it I can create better as an artist which will guarantee that I don’t sound like someone else. If by chance I did make something similar to someone else, it was done by coincidence and out of pure honesty. I definitely pride myself on not sounding like anyone else.