“For me, Tru, I would have to say my biggest challenge is getting everything done by myself. I have three artists and I produce, record, and mix all of their music.”

Check out the interview with DoubleVisionRecords exclusively on Skilly Magazine Online.

Skilly: Where did this all start? Tell us about your journey in the entertainment business.
DoubleVisionRecords: It all started in the Reno/Tahoe region when we were kids just messing around and creating awful songs that we thought were good at the time. Then in 2008 my sister, Elegant Speech, called me and said she had a great idea for a song called “House Of Calamity” and she needed a beat.

I had been producing for about a year and told her I can make a beat for it. We ended up making a whole album and started our own record label called DoubleVisionRecords.

What would be your biggest piece of advice for the young kids out there trying to do what you do?
Learn and practice every day. Always extend yourself and get as much knowledge on your own as possible. Don’t rely on others to help you unless you are paying for their service and they are professionals. I put in at least 1 hour a day to producing or recording because I want to know my craft to the best of my ability. Get a job. Don’t expect to be huge in the first year of recording. There is very slim chances you will get huge in that short amount of time. Keep at it and give 100% all the time.

What are some of the hardest challenges and tasks in your position?
For me, Tru, I would have to say my biggest challenge is getting everything done by myself. I have three artists and I produce, record, and mix all of their music. I am currently scouting for another producer to be a part of DoubleVisionRecords to help me out with producing music/beats.

We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
I have had success with multiple social media outlets as well as physically dropping off a hard copy to a new fan or supporter. Don’t be afraid to go out and sell your music physically. Reverbnation and Facebook are very effective. You can post up to date information in seconds, that way your fans know what to expect and when to expect it.

Tell us about your city. How are the artists and the fans?
Our city is Reno/Tahoe area and hip hop is growing. There are a few artists that are really good all around. The Apprentice, part of Dorm Room Musik, would be one artist that is so good and comes through with what he says he will do. The fans are loyal and believe in a lot of good local artists.

Where do you see yourself a year from today?
I see myself managing my youngest artist Undefined through a major record label deal. Also growing DoubleVisionRecords to new heights as Elegant Speech and Sandy C. make a huge name for us. I see national exposure for all of us here at DoubleVisionRecords in the very near future.

Who and what were your biggest inspirations? Who do you look up to in today’s world?
I would say Dr. Dre was my biggest inspiration growing up and listening to all that he has done. Tech N9ne and Strange Music I really look up to because they started on their own and look at what they have accomplished today. Strange Music’s music is so good. You can tell that they care how they sound and bring so much talent to the table; it’s unreal. Locally would have to be Dorm Room Musik. Their quality is unmatched by anyone here and they put a lot of work in everything they do.

How do you feel about the music coming out today? Do you like it?
I think that underground has been outperforming mainstream on a lot of levels. I think mainstream has been dumbed down as far as lyrics and putting songs together. The production on mainstream music is so good, but if the artist doesn’t have good lyrics to make the song pop then I feel it is a waste of time and they are just using the artist for their name. I like money too, but if I wasn’t a match for the song then I wouldn’t do it. I like about 15% of mainstream coming out and I like 75% of underground that is coming out.

Where can we contact you and find you online?
Official Website: www.doublevisionrecords.com
Reverbnation: @elegantspeech
Email: tru@doublevisionrecords.com

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