“… don’t belittle your brand by thinking your city is all you have to advertise and promote to.”
Check out the interview with Don Evans Thomas II exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Don Evans Thomas II: I am just getting back into the music scene as of September 2016 after taking 3 years off to regroup and strategize my game plan. I was actively pursuing my career in entertainment as a business owner since 2007 with Wise Guise Entertainment and since 2004 as an artist.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
My biggest piece of advice for the young ones trying to do this would be to first off, never lose sight of your goals. Read, study, and learn as much of the business before you enter. I wish I would have learned more about this industry before I chose to devote my life to it for reasons we will not discuss on this interview.
What are some of the hardest challenges and tasks in your position?
Since I am artist, producer, songwriter, publisher, shoe designer, financier, merchandiser, promoter, etc. of my material, often time management is challenging. Next hardest challenge would be hiring a workforce or having a team of people willing to sacrifice their time and money to make the dream become a reality for everyone involved.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
The best way for me personally has been a combination of methods from word of mouth, radio, performance, opportunities, online ad space, online promotional services, flyers, business cards, subliminal advertising. There’s over 4 billion people to make potential fans, don’t belittle your brand by thinking your city is all you have to advertise and promote to.
Tell us about your city. How are the artists and the fans?
I am a traveler, but currently I reside in New Orleans, LA. Here there are people that have great love for music and performing arts. You will see people in the French Quarter area tipping street performers of all ages daily. The artists here have networked together to acquire opportunities at venues, and fans tend to be of an international mix because everyone comes to NOLA to party.
Where do you see yourself a year from today?
A year from today I see myself more solidified and known in this entertainment industry. I possibly see myself assisting other artists establish themselves in this game. A year from today I see myself making much more money. A year from today I see myself helping people get through life a bit easier through the words I share.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
I honestly find my biggest inspiration from everyone I meet or observe in life. The good and the bad make for good songwriting. I look up to those in the positions I aspire to acquire. A quote from someone unknown many times has proved to be more inspirational than all the dope bars a rapper’s career has offered my soul.
How do you feel about the music coming out today? Do you like it?
The music coming out today is an expression of today’s society. Some parts grow on you and others you can go without feeling it. I like it but some shits gotta change. It’s 2017 and we are still pulling each other down and killing each other instead of building great wonders together.
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