“I’m from Oakland. We set trends. We create our own lane because most of the talent that comes from here has an independent mentality. I come from the era of selling my music out of the trunk in front of record stores, gas stations, colleges, and the streets.”
Check out the interview with D.I.V. Tha Money Maker exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
D.I.V.: I was born and raised in Oakland, California. I learned how to perfect my craft throughout my high school years. I signed my 1st deal at the age of 20. Then I would venture with my CEO/business partner and establish business relationships with street promoters, producers, A&Rs, show promoters, and other musicians to learn how to create my own company independently.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
To stay focused and soak in the game that is handed down. To learn the business and not let anybody talk you out of your dream. Follow your vision.
What are some of the hardest challenges and tasks in your position?
Having enough time to handle everything and still create music. But it’s all worth it in the long run.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Social media is the best way. I see over 80 percent of people in the public networking through their phone, iPad, etc. It’s a digital age and I’m definitely excited to take advantage of it.
Tell us about your city. How are the artists and the fans?
I’m from Oakland. We set trends. We create our own lane because most of the talent that comes from here has an independent mentality. I come from the era of selling my music out of the trunk in front of record stores, gas stations, colleges, and the streets. The fans are solid. They show lots of support and I want to take the time to say thanks to all that support this gold n’ green music movement.
Where do you see yourself a year from today?
I see my music catalog thicker. I see my fan base growing. I see my frequent flyer miles getting heavier. I see my network growing. I see more music videos being presented with more views. I see my music being played frequently at night clubs. I see my music being featured on movie soundtracks and sport arenas.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
I was inspired by the likes of Eazy E, Master P, E40, J Prince, and Cameron. The independent business men who had a vision and followed up on their footwork to get on a level of getting the attention of the major labels and negotiating on their terms – and still being able to dictate their own paths.
How do you feel about the music coming out today? Do you like it?
I feel like the music today goes with the new trend and era we live in. I like music that gravitates to my ears.
Where can we contact you and find you online?
Google+: @D.I.V Tha Money Maker