“The greatest challenge we face as a label is the ability to generate substantial income to effectively market our product and services. The goal every marketing campaign cannot be focused on is financial gain, especially if you and your business is unknown.”
Check out the interview with Dino exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Dino: My journey into the entertainment business originated the first time I stepped in a recording studio with my great uncle Fats Domino. I was a young kid running with the wrong crowd and always in trouble until I saw all the knobs and lights on that control board.
Honestly, I was mesmerized watching how the engineer turned a knob and the sound changed. Fast forward a decade and I decided to go to school to learn the music industry and how to manage a business. This directly resulted in the creation of Mysterious Entertainment, LLC® and Boss Beatz Production™.
What are some of the creative ways you use to promote your music?
Promotion and marketing are the lifeline and backbone of any business. If you cut corners with it, or don’t do it at all, your product will never move and your exposure will be limited to you and your immediate family. One method of promotion we utilize is gathering email addresses for free merchandise everywhere we go.
Another method is just simply being consistent when promoting on social media. We actually have a schedule of what and when we post. This has proved to be very successful.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The greatest challenge we face as a label is the ability to generate substantial income to effectively market our product and services. The goal every marketing campaign cannot be focused on is financial gain, especially if you and your business is unknown.
Instead it should be exposure or awareness as this is the biggest stepping stone towards generating a residual income. We overcome this challenge by executing fundraisers and collectively contributing personal capital for the greater cause.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
I am originally from Baton Rouge, Louisiana, but I can only speak on where I am located now: Killeen, Texas. The music scene here is in abundance. There are many artists that are very skillful in their craft, make great music, and put on a heck of a show when they perform.
What I don’t like about the music scene here is that there is a serious lack of professionalism. Most artists shy away from any written agreement and prefer to operate with a gentlemen’s agreement. Because there are so many artists in this area, it is difficult to get anyone to support anyone.
Everyone has something to bring to the table and I believe that if all resources are combined, an unstoppable dynasty can be formed. A lot of ground can be gained and a lot of money can be made.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I’m no psychic so I won’t event attempt to predict the future of music. What I do know is that history always repeats itself and music is not exempt from this paradox. I feel that artists should just be themselves because regardless of how music evolves, fans will always connect with music they can relate to.
What advice can you give to other upcoming artists and musicians trying to achieve success?
My advice to any upcoming artist pursuing success is first you have to define success for yourself. Second, every artist should focus on their craft and making themselves better every day. Next, never adapt the philosophy of “Hey! Look at me! Look at me!” Instead do what you do so hard that society will have no choice but to see what you are about. Lastly, be you.
What inspires you to write your next song?
Like many artists, I get inspiration for everywhere and anywhere. I could be watching a movie and hear a phrase or background music and that sparks an idea. I could be driving and see someone walking and get inspired. Honestly, I am always searching for inspiration in everything I do every day. My job is to create music and it’s the fans job to decide if they like it or not.
What are the steps you take to make a song?
The first step I take when making a song is listening to our available instrumentals or create one while sitting quietly. Then once I feel a beat I fix a drink and pace back and forth while generating ideas in my head. I usually start with very common phrases then manipulate them into something original and uncommon. Then the writing process begins.
I usually carry a voice recorder with me so I can verbally document my ideas when they hit. After the verse is written, I analyze it to ensure its content is acceptable and the best that it can be for that song. I never approach a song in the sense of “This is gonna be a hit song.” Instead my approach is “Is this the best that this song can be?”
What do you think makes a great song?
I think a great song is comprised of emotion, lyrical content, a great melody, and audio production. With that being said, amateur engineering can ruin a great song regardless of how skillful the artist.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official Website: www.mysteriousent.com