“I feel record labels are going to cease to exist in the future and musicians are going to need to be a little more familiar with procedures such as cooperate law, reading contracts, and negotiations.”
Check out the interview with Demond Dee The Earthchild exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Demond Dee: I just sort of fell into the music, my junior year of college. Unlike others I didn’t have a dream of becoming a rapper, I thought it was so cliché. Me and my best friend Lui Kang Lacey would talk about music and how the music industry was starting to give anyone, talent or not, a chance. So we recorded a song and the response we got from our song was overwhelming.
What are some of the creative ways you use to promote your music?
I promote my music in many ways. I use Coast 2 Coast as well as other platforms such as Mixcloud and Soundcloud. I also use platforms such as email blasting and view maniac to attract attention to my music. I also believe cover art is an important aspect of promotion. The right look is everything. Shout out to Art God.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The greatest challenge I am facing as of now is exposure. I know once exposed, I am going to be a star. The difference between me and others is I want to be the best. I am not doing this for fame nor money, I am doing this for Grammys. I know this is a bold statement, but I know I am meant for this.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
The music scene in my hometown is definitely redundant, but so is the music industry in general. There’s some talent in Louisville, Kentucky, but there is no outlet for that talent besides the local radio station.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I feel record labels are going to cease to exist in the future and musicians are going to need to be a little more familiar with procedures such as cooperate law, reading contracts, and negotiations. It’s going to be key as we start to transition more and more away from labels.
What advice can you give to other upcoming artists and musicians trying to achieve success?
If you really want to get out here and get exposed you have to become an expert in marketing and promotion. You can be the dopest rapper in the world but what difference does it make if no one knows you even exist? Also follow your own style; trends come and go and if you stick to your own creativity I believe you create longevity.
What inspires you to write your next song?
Many things can be used as inspiration. The thought of getting better and providing a better life for me and my family inspires me. If I hear a dope ass beat, if I hear a whack ass nigga on the radio, the possibilities are infinite. Even Skilly Magazine doing an interview on a small town nigga like myself.
What are the steps you take to make a song?
It depends on the song. If it’s a “thottie” song with a lot of booty bass or a trap beat I usually finish those in a couple of hours. Some songs such as “Asha Interlude” can take me a couple of months; that song took me 10 months to do.
What do you think makes a great song?
When an artist makes you feel what he or she is saying. Placing emotion into a song makes a difference. It’s not always what you say but rather how you say it.