UPSCALE Thrives In The SF Bay Area Music Scene

“Now the Bay Area music scene is diverse with artists from Philthy Rich to G-Eazy. I like the fact that every artist from the Bay isn’t doing the same thing but still is open for collaborating with each other...

Understanding The Sacrifices Is How Baytey Will Succeed

“Some of the hardest challenges and tasks in my position is making sure that everyone on the team is on the same page and not straying away from the part they're supposed to play … Even though we do have our ow...

Joshua October Feels The Love From His Fans

“The fans in my city are amazing. I have people come up to me and ask for pictures or come up to me and say they heard my music. The fans in my city motivate me because they remind me that I have people liste...

The Evolution Of Music and The Rise Of Lil Hines

“I don't know where music is going to be, but it's going to be big I can tell you that. It's always constantly evolving. As it evolves so should we … We were meant to create.” Check out the interview with ...

Keeping Your Swag Up With Young Z

“There’s a lot of competition worldwide. Period. To overcome it I just put out high quality work that people can relate to or vibe to. Always have a meaning or as I like to say ‘swag’ in your music.” Check...

Swaggdad Himself Keeps Full Control Of His Creations

“You are the creator. Make sure you own all your masters and your singles. Build a team and a budget. Create as much music as possible. Marketing is key.” Check out the interview with Swaggdad Himself exclusiv...

Crafting A Track With New York’s Mr. Craig

“If I have a song in mind already, then I look for that type of track/beat. If I don't have a particular beat in mind, I listen to tracks from producers and if something catches my ear then I let the track di...

The Future Is Now For Rapper Cyr The Don

“I honestly think the future of music is now. The format is all online distribution. It was a lot harder when we had cassettes and CDs. Now all you do is upload it and bam there you go.” Check out the inte...

Liltrell662 Takes It Upon Himself To Set An Example

“In a few more years rap music will probably be the most influential on our culture. A lot of the younger generation look up to us. We could either have a good or bad effect …” Check out the interview with...

Conceptz Puts In The Grind To Get Ahead Of The Game

“As far as the traveling aspect goes, our studio is about an hour and a half away from where we are. It can be arduous and tiring at times due to the fact that our sessions are usually early in the morning, b...

DoubleVisionRecords’ Tru Is The Bearer Of Many Hats

“For me, Tru, I would have to say my biggest challenge is getting everything done by myself. I have three artists and I produce, record, and mix all of their music.” Check out the interview with DoubleVisi...

Breaking The Status Quo With Ben Desland

“The hardest thing is breaking from your previous ideas of music. There's always a template that you've carried that you depend on as a creative stimulus.” Check out the interview with Ben Desland exclusiv...

Eli Purks Stands Alone Amongst All The Trendy Styles

“I'm an artist that fuses genres together to make one genre. So what I do is I listen to different music, music from each generation and I incorporate genres together because artists like to just stick to one...