“So once you find where your style fits in, that’s when things start to fall into place more.”
Check out the interview with Casper exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
Casper: It all began in a little town in Canada called Picton, Ontario at the age of 13. I started off writing poems which later on turned into songs. I would sing over my favorite recordings from hip hop, r&b, pop, and of course reggae. Through my 16 years in the music biz I’ve collected 6 Reggae Music Award nominations, won 2 (Canadian) Reggae Music Awards, and was presented with 2 (Canadian) Reggae Music Recognition awards.
What are the best ways to promote yourself as an artist? Any tips you can give us?
One of the best ways that worked for me when I was starting out was to print my brand Casper on caps and jackets that way when I performed in clubs and venue’s or did TV/radio interviews they would always know and remember my name. Any shows I did I would promo for free the first 20 CDs and then get my team to hand out posters also.
What do you ultimately want to become in your career?
On the real, a legend. Someone they will keep talking about for 60 to 70 years from now.
What is the hardest thing about being in the music business?
I think the hardest thing is finding where your brand fits in the market. I do reggae, hip hop, and r&b so I fit in the urban market for sure. So once you find where your style fits in, that’s when things start to fall into place more. Also learning the business of music is hard. Learn that first.
What is it like in your city? What is the music scene like, and how is it like living there overall?
We have a pretty good music scene. Living in Toronto, Canada is nice. It’s a great city. A lot of music heavy weights are coming out from here now like Drake, The Weeknd, and Justin Bieber.
What are some of advice you can give and share to other artists who are still trying to come up?
Make a brand. Sell yourself as a product, not just as an artist. Be professional at all times. Know what you want and stay focused. Keep humble but still confident. Try not to burn bridges and always network as much as possible. Don’t fear the unknown. Walk in faith and follow out your dreams to the fullest.
What is the best thing that’s ever happened in your career?
The best thing was winning Reggae Dancehall Recording artist/album of the year at the Toronto International Reggae Music Awards for my first song and album “When U Whine It.” Then producing and recording combos with Jamaican icons like Freddie McGregor and Cocoa Tea, and hip hop pioneer Chip Fu from the 1989 Fu-Schnickens.
What is your inspiration?
Well, first God of course. But over all I would have to say my family and fans; they keep me doing what I’m doing. That is what drives me to produce and write great music/hits.
Do you feel anyone can be successful now in today’s world of music?
No, it takes a lot of investment, drive, and hard work to be successful nowadays. Again it goes back to your music brand and putting together a great marketing plan for your album/singles. It’s a full time job. Image plays a large part also. It’s a package deal. Just keeping it real.
Where can we find you on social media?