“Every nigga you see selling weed is telling a story, fake or fact they tell stories. I’m bringing a different perspective to my town.”

Check out the interview with BriefcaseDon exclusively on Skilly Magazine Online.

Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Music has always been a passion of mine, whether it’s writing or just freestyling. I recorded my first track when I was 16 and fell in love.

What are some of the creative ways you use to promote your music?
These days it seems like you gotta pay for promotion, but Soundcloud is a great way to connect with the fans. Releasing my recent music on iTunes and Spotify gives the music a different feeling to people. It makes you seem legit and that’s what you want.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Physical sales are down in the industry, so finding a way to sell online and throughout music apps is the greatest challenge. Getting a building sold out for the show. The little things are what make and break artist.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
I’m from Grand Rapids, Michigan. Not much is going on in our city, but we did bring Money Maywhether out. The music scene is a popular one in my city. Every nigga you see selling weed is telling a story, fake or fact they tell stories. I’m bringing a different perspective to my town.

Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
The future is in trouble if I’m being honest, real music is fading and club tracks are taking over. We still have our big artists in the game but when they decide it’s over who’s going to fill their shoes? I have no answer. I’m bringing my people music they can to relate to, music everybody will listen to.

What advice can you give to other upcoming artists and musicians trying to achieve success?
Keep grinding. It’s all about persistence in this industry. Giving up solves nothing. If you have the passion for this then you have to give it 100 percent. Somebody will take notice.

What inspires you to write your next song?
The future. Knowing I’m doing something great is what keeps me writing. I can’t wait to see what life has in store for me.

What are the steps you take to make a song?
You have to understand what kind of song you want to make and who you want listening to the track. Finding the perfect beat is the greatest challenge you will face, but when you get that vibe from the beat and the environment that’s when you make the perfect song.

What do you think makes a great song?
Vision. What do you want the track to be? If the song is perfect to you, there’s nothing more to really say.

Where can we connect with you? Can you give us your social media links and where we can contact you?
Twitter: @BriefcaseDon
Instagram: @BriefcaseDon
Snapchat: @MrLowe24