“It’s important to have positive relationships in any industry.”
Check out the interview with Arntanaro exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Arntanaro: I started taking music seriously about 5 years ago while I was incarcerated for trafficking drugs to get through school without struggling so hard financially. I started feeling like I was living the life rappers talked about minus some of the glitz and glamour, yet more heartache and pain. Eventually I couldn’t take it anymore and now here I am.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Focus on what makes you who you are and what you would do no matter what. Pay attention to what drives and motivates you, and apply it to your goals in life. Oh, and seek ownership before approval.
What are some of the hardest challenges and tasks in your position?
The hardest thing has been balancing being CEO and an artist, it can be a long and tiring process sometimes but I love what I do.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
I believe in supporting publishers that care about the content and the craft. It’s important to have positive relationships in any industry.
Tell us about your city. How are the artists and the fans?
I was born and raised in Detroit and I’ve been in Ohio since my freshman year of college. Sometimes there seems to be more artists than fans, that’s because no one wants to look like a dick rider. Everyone acts tough like they only listen to their own music. I love that my city is regaining attention in the industry, hopefully we can glue up like NYC or ATL or even the west coast.
Where do you see yourself a year from today?
Traveling the states, hitting up campuses and festivals, and hopefully bringing the Midwest closer together.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My first CD was Makaveli then Life After Death, I was like 8 or 9. As I got older and started paying attention to lyrics. After Marshall dropped I locked in on Hov, Fabolous, Wayne, and TI because I related more to the subject matter.
How do you feel about the music coming out today? Do you like it?
It’s more about having fun and kicking it and that’s ok. I believe there’s a time and place for everything. I prefer music with a message or point of view, but I support anyone who’s genuine in their approach.
Where can we contact you and find you online?
All social media outlets @rarebreedsa1 or just type in my name Arntanaro, there’s only one me.
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