“Being more connected with social media and following other artists means we can be more attuned to what’s going on in the music industry.”
Check out the interview with Amy & Ant exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Amy & Ant: We met at our Tennis Centre; funny way to start a band, but we had both played in a bunch of bands around the country. We were both impressed by our differences in musical pallets and our similarities in approach. We brought our ideas together to create our first EP Figment. We launched that in a self-managed event in an electrical substation recently converted to a playhouse, drew a crowd, and performed a full set to go with the songs off the EP.
What are some of the creative ways you use to promote your music?
The best way to promote our music is playing. Organizing our own event to launch the EP was a big deal and gave birth to Amy & Ant. We organized an interview with a Brisbane Radio Station 4ZZZ where we were able to perform “Common Reality” from the EP. Facebook is the main tool for promoting our gigs. We try and keep up a regular presence.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Gaining momentum and building a following. Just getting out there and not giving up seems to be the way forward. Promoting ourselves gig to gig. Pushing on with writing and recording. Still remembering to enjoy the music (and the practicing).
How is the music scene like in your hometown? What do you like about it and what don’t you like?
Plenty of local music going on. Really good support from local government. Anything paid is usually covers. You can find a gig and get one if you want one but harder to find one that is valuable in promoting a band.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Streaming live performance. Given the amount of Netflix people watch, we suspect they are much more likely to stream gigs through the web than jump in the car to see a live performance. Being more connected with social media and following other artists means we can be more attuned to what’s going on in the music industry.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Be yourself and be your own artist. Try and own your own creativity. Think outside of the box when promoting yourself. If you’re not loving it, you are probably not doing it right.
What inspires you to write your next song?
Listening to heaps of music and not necessarily from a certain genre. Mostly just pops out of our conversations and out of our practice sessions. Loving to muck around with new sounds, lyrics, chords, just anything.
What are the steps you take to make a song?
Amy starts with music, an interesting chord progression. Ant starts with a lyric and the songs flow from that. So writing together seems pretty easy, plenty of ideas to bounce around. We can often collaborate by listening to one another’s initial idea for a song and progress from there. We record our ideas, every idea and see what develops.
What do you think makes a great song?
Catchy melodies and delivering a lyric that connects with people. The great riff, one that you might hear in a famous rock song. Cool beats and an inventive rhythm. Music that clearly comes from the heart.