“Don’t do it for money or fame. If that’s your only goal for doing this you’re in the wrong business. You have to genuinely want to reach people with a message.”

Check out the interview with Ace DeNiro exclusively on Skilly Magazine Online.

How were you able to start your journey in the entertainment business? Where did this all start?
Ace DeNiro:
A friend of mine, Yung Piff, had a studio everyone in the area recorded at. I used to go in there and just freestyle over anything. People genuinely liked stuff I was putting out and I was like, “Damn, I should start taking this more seriously.” That’s when I started writing.

What are some of the creative ways you use to promote your music?
Social media is a huge part of it. YouTube helps me get my music to a larger audience and the visuals I’ve learned help promote music rather than just music on the radio. I always make sure to be featured on mixtapes with current big name artists, that way it’s easier to stumble across my music while listening to theirs.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
I think in today’s industry everybody are looking to be the next new star, but not by music; more so how can I be more over the top than the last guy. Instead of putting out quality music, it’s like they just want the next gimmick. It’s like lyrics don’t matter it’s all.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
Where I am the music scene is pretty small, it’s a small area and everyone raps. Some stuff is ok, a lot of artists are surrounded by yes men. It’s pretty much like a high school popularity contest. I like the fact people have confidence to go out and create art by believing in themselves and their craft.

Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Music is definitely adapting with the technology age; everything is ready for download with just a few clicks. Physical CDs are becoming a thing of the past, especially with iTunes or Tidal where artists are only releasing music digitally. Artists can be more a part of it by understanding it, then strategizing how they want their music heard all across the world.

What advice can you give to other upcoming artists and musicians trying to achieve success?
Don’t do it for money or fame. If that’s your only goal for doing this you’re in the wrong business. You have to genuinely want to reach people with a message. Don’t go with the norm, stay away from yes men and distracting influences. A lot of people want to gain off you’re success without putting in any support or work, be careful of that.

What inspires you to write your next song?
Everyday life, past personal experiences, stories I’ve heard. I feel a lot of people can relate to my music. We’ve all felt pain, aggression. I’m the voice for those without one. I’m here to paint a picture a lot of people don’t see. I feel like majority of rappers are just glad they have a little notoriety for putting out garbage.

What are the steps you take to make a song?
I don’t like to put out just anything and say it’s a completed song. I usually channel the message I’m trying to get across by making almost like a rough draft. I’ll think of past events I can use for reference or a current situation in the world and I’ll elaborate with metaphors and punch lines.

What do you think makes a great song?
I think the ability to grab numerous different types of people with a common denominator is a major factor. An example of that, most people have lost a loved one. Wiz khalifas “Till I See You Again” went over so well because it was something we can all relate to. The song was written passionately and people gravitate towards that.

Where can we connect with you? Can you give us your social media links and where we can contact you?
Facebook: @Young Spades
Twitter: @DeniroAce
Instagram: @ace_deniro718
Snapchat: @acedeniro718