“Redefine success and you cannot fail. Stop equating fame with success.”
Check out the interview with 91384Music exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
g.mak of 91384Music: I’ve played, sang, and written in and for bands and solo my whole life. I was showcasing original material at Howie’s, a local Castaic music venue, the same place where 4-5 of CO-D’s bands were playing. We started a jam band together. Eventually CO-D came aboard as a producer and 4 songs in I asked him to join me as a full collaborating partner. He became lead rapper/singer and I became lead singer/backup rapper in a hip hop duo for the ages, 91384Music.
What are some of the creative ways you use to promote your music?
We utilize social media as our primary marketing tool along with our live performances. We’ve been on internet radio interviews, the local newspaper, and sell our CDs over the stage and online. We utilize iTunes and CD Baby to distribute and market our product. I’ve also reached out to music supervisors to try and place our songs on television shows that make sense. We present a strong visual image and take care with that image and our dress.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The marketing of music online is wonderful, but it’s impossible to get noticed in the floodwaters. Differentiating ourselves from the “Me-Toos’ in all styles of music is actually difficult when everyone can release material for free online.
What is the music scene like in your hometown? What do you like about it and what don’t you like?
CO-D practically built the local music scene in the N. Santa Clarita Valley. He’s supplied the sound, light, and helped with staging to make Howie’s our 91384Music clubhouse/showcase venue and we’ve shot numerous times there. Having a great venue to showcase in helps. The live music scene is fickle. It’s a struggle in 2017 to make people motivated to see live acts. Music has been commoditized and people believe it should be free to watch live and to stream.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Music is the fabric of people’s lives, but the availability of free music on the Internet has marginalized the opportunities to pursue a career as a creative musician, writer, band or artist. While .001 turn into a Justin Bieber, internet sensation, many great artists languish due to lack of meaningful exposure.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Never stop doing what you love. I’m going to be making music for people and writing songs for the rest of my life. Redefine success and you cannot fail. Stop equating fame with success. Money or a certain amount of money as success. Don’t treat a record deal as the happy ending, that’s just another beginning.
What inspires you to write your next song?
Writing is a learned discipline. I read a fantastic article on the subconscious mind and how it wants to solve problems if you tell yourself out loud to work on something. I tell myself it’s time to write songs and the titles start rolling. I don’t know if that works for everyone, but I’ve proven that it works for me. I also write my lyrics and melody before writing a rhythm bed. That way I know if it’s already a good song without having to demo it.
What are the steps you take to make a song?
Title, lyrics, arrangement, record, rehearse, shoot video, perform, and repeat.
What do you think makes a great song?
A super catchy hook you can sing along immediately to wrapped in a snug little tortilla of an arrangement and sprinkled with a mix of new ingredients and favorites you’ve sampled before make the best songs. Something with echoes of a standard song that’s always been there, but upon hearing it it’s brand spanking new. An innovative solo or break helps too.