9.) Focus on merchandising… and why it’s so important
Ask any successful artist where the money comes from, and one of them will be merchandising. When you have enough emails and fans, merchandise is critical to your income as an artist. You should also have merchandise for sale at every event and show you do. Even if you did the show for free, you can still sell your CD’s and clothing. Even if you sold only one shirt or item per day, it all adds up at the end of the month. Online merchandising and sales through your own website over time can generate millions. Successful artists who sell merchandise on their websites generate thousands and many times millions of dollars in revenue. We’ve seen many successful cases of millionaire artists make through merchandising alone.