#6. Look at their social media insights and numbers

Most social media accounts have what’s called “insights.” Insights are detailed statistics of where your fans and viewers are engaging from, so you can better service those people. Social media pages want you to succeed, so you can advertise with them if you aren’t already. But another great thing this provides is knowing where and who your fans are. For example, the third largest audience of my Facebook page is in Brazil. Because of the information, I can conclude that Brazil would be one of the top places to market my music and get sales. This information is vital to the health of your record label and business. Look at your stats!