#2. They keep your fans for themselves

ITunes has a reputation to keep all their members and customers to themselves. They keep a tight record on the purchase history of everyone so they can advertise to them later. They don’t want them to buy from anybody but them, and keep the money for themselves. This is a smart business move on their behalf, but it does not work in favor of the artist unfortunately.

Click ‘Next' to see the next part…→