“That’s when I started My Lane Ent. I felt that trying to please the masses would result in me becoming a trend and that’s not me.”

Check out the interview with 423 Soulja exclusively on Skilly Magazine Online.

Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
423 Soulja:
This all started in my hometown of Chattanooga, Tennessee, born and raised. I’ve seen the talent around my city and noticed that they were only played in my city. So when I was 15 I wrote my first verse and never stopped creating. My circle always told me to stay at it because they saw the vision I had from a young age.

What are some of the creative ways you use to promote your music?
Some creative ways are through Soundcloud, Twitter, Google Plus, and Facebook. The creativeness is in the art you use to promote and the sound you are promoting. For me, the music I create has all the elements. I just need to find the best way to get the traffic to my music.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The greatest challenge these days is to get the traffic. With so much music coming out it can feel like you will never get a break. That’s when I started My Lane Ent. I felt that trying to please the masses would result in me becoming a trend and that’s not me.

The way I overcame this was by creating a lane where I have everything as far as beats and songs. Once the ball started rolling, I started getting fans. That’s how I knew I was going in the right direction.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
I like the music scene in my city. My main goal is to get my name and lane out to the world. The only thing I have is the violence in my city. We’re too small for it and I feel we have too much talent in my city to be negative. We’re all trying to eat out here and if the attention was put on the artists, then we can change the game in our city.

Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Music in the future will be soulful because I plan on making the industry know the young people don’t like dying. They love to have fun. Only playing music that’s catered to violence only brings violence. Nothing wrong with the music, just give it all a chance before sticking to the script, the trend.

From the artists standpoint just be you and stay you. This world is moving in a heartless motion. Without soul-felt beats the music will reflect the heartless world. Drake will forever win this game because he feels the beat to make the songs. We have the gift to tell stories and we shouldn’t waste it on the same topics. We’re better than that.

What advice can you give to other upcoming artists and musicians trying to achieve success?
Stay You. If you love it the fans will love it. Develop a core fan base to keep you grounded. Understand that it’s easy to be the trend but hard work, dedication, a strong team, and faith will get you wherever you want to go. And know that the key to success will always be patience. I’m not saying don’t make moves, but Cassidy said it best, “Slow motion better than no motion, keep it moving.”

What inspires you to write your next song?
The beat. I make beats that take me back to my childhood when I was listening to different songs for the first time. After that I zone out and my pen starts moving.

What are the steps you take to make a song?
Inspiration from the beat. Freestyle to feel the direction I can go in. Know my vibe. Let the writing begin.

What do you think makes a great song?
The artist that really feels their music. For example, I’ve seen Kanye West take simple sounds and just spazz out on it and it’s a classic. The artist must feel what they are saying in order for it to come out authentic. That with the right track always makes a great song.

Where can we connect with you? Can you give us your social media links and where we can contact you?
Facebook: @423soulja
Twitter: @thadude423

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