Step 2.) Have a small budget for your promotion
A lot of cheap homemade videos do go viral I agree. But that is a rare case, it does not apply to the general statistic. But remember, in the music industry, you must spend some money in order to see success. We are trying to promote a music video here, not a homemade video of you shooting yourself in the foot. If you have a budget to use on your music video, use it and make it good. Don’t ever settle for average! Get a solid concept and spend some money on it.