4.) Customize your social media and websites
Your website is a direct reflection of yourself. Don’t copy and paste a site from another artist, or try to copy someone else. Do your own thing and create your own image.
5.) Put all your music online
Put everything online. Expand your catalog. You will make more money selling a large number of niche products than you will selling a few hits.
6.) Be on the latest web platforms, communities and more.
Forget being a destination, become an environment. Your website is not a brochure, it’s a place where people gather and connect with you and with each other. Make sure your fans can connect and interlink.